I voted as "other". I just believe that Apple recognized that there was a significant number of people that wanted a smaller 4 in phone, and that a lot of people felt that the 5-5s series were one of the most liked phones ever, and they responded with the SE. They surprised me big time. In time I will replace my 5s with one, and I don't have to go shopping for cases all over again. It's a win-win for me!