Come September they should of started offering iPhone 6's for £350, going by their pricing strategy for the last however many years. The year old phone drops from around £550 to £450. The 2 year old phone becomes £350. Now they don't have to do this and can offer the slightly updated 3 year old phone for the 2 year old price! Those in marking HQ are genius! They are simply cheaping out because they don't want to give you a bigger screen for the price. Small token offering of a better camera is alright though. Thoughts?