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macrumors bot
Original poster
Apr 12, 2001

Apple announced the iPhone SE yesterday for $399 in the United States, which is the most affordable price point it has ever introduced an iPhone at. But in many other launch countries around the world, the new 4-inch smartphone carries a premium beyond foreign currency exchange rates and sales taxes.


In Australia, the iPhone SE starts at roughly $679 AUD for the 16GB model, despite $399 USD amounting to around $525 AUD based on the current exchange rate. The price equals about $617 before GST, so Apple is charging about $62 more beyond the exchange rate and Australian sales tax.

The price difference is similar in Canada, where the iPhone SE starts at $579 compared to a currency adjusted price of around $522. The 64GB model also carries about a $55 premium over U.S. pricing. Unlike VAT in some countries, Canadian sales tax is added to these prices at the time of purchase.

In the United Kingdom, customers will face around a £20 to £25 premium for the iPhone SE after accounting for VAT and the current $ to £ conversion. The forex market has been highly volatile in recent months, so these prices could change accordingly.

iPhone SE prices are inflated in a number of other European countries, including France, Germany, Italy, and Spain, where the 16GB and 64GB models cost €489 and €589 or more respectively with applicable VAT and other fees added. Comparatively, $399 and $499 USD currently equal around €355 and €444 respectively.

Other countries with higher iPhone SE prices include China, Hong Kong, Japan, New Zealand, and Singapore.

Apple, which reports its quarterly financial results in U.S. dollars, typically adjusts foreign prices based on currency exchange rates, while import charges and duties, VAT, taxes, licensing, and other fees can affect global prices. But even when accounting for those factors, the iPhone SE still appears to be priced higher in many countries.

Apple's new 9.7-inch iPad Pro carries similar premiums in countries around the world.

Article Link: iPhone SE Priced at Premium in Australia and Elsewhere
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macrumors 68020
Sep 16, 2014
Dover, NH
How much of a premium is the iPhone 6S there compared to the U.S.? If it's roughly the same, then why is this news?


macrumors 68030
Feb 27, 2006
Yep. ¥52,800 (about $475) not including tax here in Japan (where we don't even have ApplePay, which I think is the most compelling new feature). I'll definitely be hanging on to my 5s for a while longer.
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macrumors member
Mar 26, 2012
Are the European prices before or after tax? If they're after-tax, it's not that surprising considering VAT can be upwards of 20% in France and just slightly less in other European countries.
It is after taxes. Still 489 € are $ 531.


macrumors 68030
Jan 15, 2016
Disgraceful, Apple. Discriminatory. An old design, rehashed and insanely expensive. Horrible, Apple. There's no justification for this considering profits. Hope the Australian government tax the pennies out of this company 30% for the past ten years of trade.


Apr 29, 2012
Can Apple help this? I don't think so. It depends on the tax in the various countries. Anything to have a go at Apple huh?
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macrumors 68030
Jun 20, 2009
Lincoln, UK
UK prices include sales tax (VAT at 20%), but USA prices do not their sales taxes. This accounts for £60 of the £80 to £90 difference. It is still a difference, but not as bad as many other companies that do a direct $1 to £1 conversion.


macrumors newbie
Jul 14, 2014
In Ireland it's even more expensive: iPhone 5SE (16GB) - €499 (€599 for 64GB)

How much of a premium is the iPhone 6S there compared to the U.S.? If it's roughly the same, then why is this news?

iPhone 6s (16GB) - €759...


macrumors regular
Apr 14, 2011
And the "huge" discount on the apple watch is not present in Germany.

Example: 38mm Space Gray Aluminum Case with Black Sport Band

US Price: $299
Germany Price: €349 (currently $391.82 in US Dollars)

That's a huge difference, despite taxes not being included in the US purchase.
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Nov 8, 2011
I don't know of any states with a 20%+ tax so the price is pretty much the norm with VAT. In Ohio were roughly 6.75% .. so a bit less. :)


macrumors 604
Oct 23, 2010
As far as I know that's the case with pretty much every Apple product... Take the Apple Watch for instance, it starts at $299 in the US, but it's €349 in Europe...
I wonder are the shipping costs higher or is there higher taxes or something else compared to the US? Maybe the exchange rate is the problem.


macrumors newbie
Mar 16, 2016
As soon as I saw '$399' flash up upon the screen at yesterday's event, I though 'yes!' and guesstimated that after 20% tax, and a little bit more too, it will be priced at £319 or £329 at the absolute maximum.

Unfortunately, my head was in the clouds.

I love Apple products as much as anybody on here however, their whole 'universal conversion rate' with the American Dollar is poor to say the least.
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