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iPhone SE Priced at Premium in Australia and Elsewhere
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Mad Mac Maniac
macrumors 601
Exactly I think this article might be overstretching a bit. However, I'd be most interested in seeing price comparisons in these countries from the 5s (from last week) to the SE. If the price is the same, then what's the big deal?
Explain to this mod why the new iPad Pro is cheaper then?
I wasn't complaining about it, I was just pointing out the difference wasn't has great as some members think by just looking at the ticket price.
PS. The mods don't write the articles either.
The 12.9" iPad Pro with 256GB and cellular reception is £1,019 ($1,452) in the UK!
That strikes me as a crazy price. If a 9.7" iPad with cellular starts at $599, is it really worth paying $850 for the extra storage and three inches of screen? No.
Edit: if America adds 20% onto their price, then this is actually cheaper in the UK than America. My objection is to the price overall, which I think is far too high.
That strikes me as a crazy price. If a 9.7" iPad with cellular starts at $599, is it really worth paying $850 for the extra storage and three inches of screen? No.
Edit: if America adds 20% onto their price, then this is actually cheaper in the UK than America. My objection is to the price overall, which I think is far too high.
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"...where the 16GB and 64GB models cost €489 and €589 or more respectively with applicable VAT and other taxes added."
I thought at least in Europe people could actually read and understand... *sigh*
Don't you feel it's pretty obvious what's going to happen in the long term?
Apple keeps making high priced phones, not that there is anything wrong with that, but fails at producing GOOD more affordable models.
Year after year the Quality of vastly more affordable Android phones goes every higher and higher.
Only a few years ago, a budget phone was very poor indeed, however their quality is growing at an alarming rate, to the point where for most people it's going to become harder and harder to justify such an outlay.
For myself, I can only see this, in the long term meaning more will gradually start to leave Apple.
Won't happen overnight, but unless Apple do something It's going to go that way eventually.
Apple keeps making high priced phones, not that there is anything wrong with that, but fails at producing GOOD more affordable models.
Year after year the Quality of vastly more affordable Android phones goes every higher and higher.
Only a few years ago, a budget phone was very poor indeed, however their quality is growing at an alarming rate, to the point where for most people it's going to become harder and harder to justify such an outlay.
For myself, I can only see this, in the long term meaning more will gradually start to leave Apple.
Won't happen overnight, but unless Apple do something It's going to go that way eventually.
There is no major price difference between US and German prices.
16GB in the US costs 399$ without taxes. That's about 356€. In Germany we have a sales taxes of 19% which leads to 423€. Additionally we have to pay an extra private copying levy to the GEMA of 36€ which results in roughly 460€.
The base iPhone SE costs 489€ in Germany which could mean (if I did not forget any other taxe/fee) that Apple raised the price by 29€.
16GB in the US costs 399$ without taxes. That's about 356€. In Germany we have a sales taxes of 19% which leads to 423€. Additionally we have to pay an extra private copying levy to the GEMA of 36€ which results in roughly 460€.
The base iPhone SE costs 489€ in Germany which could mean (if I did not forget any other taxe/fee) that Apple raised the price by 29€.
Can you read?
Me neither: "... where the 16GB and 64GB models cost €489 and €589 or more respectively with applicable VAT and other taxes added."
For ****'s sake! It ain't that difficult to understand, is it?
[doublepost=1458652388][/doublepost]
Ok, so now add 20% tax to the US price. Now what do you get? See? We told you so!
Gosh, and reading Gizmodo's 'reviews' yesterday sounded more like hit pieces than anything at all fact based.
It is odd that Apple would price them so high though. Are they actually paying more duties in each country, or are foreign buyers subsidizing US iPhone buyers...
It is odd that Apple would price them so high though. Are they actually paying more duties in each country, or are foreign buyers subsidizing US iPhone buyers...
Don't you have internet? Just go to www.apple.co.uk for example. Then google '399 USD in GBP' and multiply that number by 1.2 (UK VAT rate is 20%). Finally compare these two prices: one found on Apple UK, other calculated. For any other device replace 399 with the $$$ price:
iPhone SE 64GB in Store: $499 US / £439
* 499 USD => 351.24 GBP
* 351.24 x 1.2 = 421.50 (very close to Store price)
iPhone 6s 64GB in Store : $749 US / £619 UK
* 749 USD => 526.62 GBP
* 526.62 x 1.2 = 632 GBP (very close to Store price)
So there's no SE premium.
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No, tax rates vary.. it is not consistent / not harmonized - i.e., the UK has different tax rate compared to other EU countries.
For the benefit of everybody here:
Google says $1 is currently £0.70.
US sales tax isn't included in Apple's US prices.
VAT is 20% and included in Apple's published UK prices.
$399 x 0.7 x 1.2 = $335.16
iPhone SE 16GB UK price = £359 (inc. VAT)
...so, approx. 7% mark up.
For...
(a) whatever Google says the exchange rate is today, it doesn't mean you can hand over 70p and get a dollar.
(b) Apple will be hedging against currency rate fluctuations, and the £ is currently on a downward trend.
(c) Localisation (esp. smaller countries with their own languages), compliance with EU standards esp. 3/4G/WiFi etc. Longer statutory warranties.
(d) Possibly higher wage bills in local distribution centres, stores etc.
(e) I have no idea what other import duties or tariffs are involved
(f) ...all spread over smaller markets c.f. the US.
Apparently not. It also depends on the type of goods that you buy. It's not 20% for bread, for example.
http://ec.europa.eu/taxation_custom...tion/vat/how_vat_works/rates/vat_rates_en.pdf
UK pricing this time isn't bad...
64GB = $499 / £350 GBP
UK list Price = £439 (inc. £74 tax)
List Price minus tax = £365, so £15 over the £350 converted figure (which excludes avg US sales tax @ 10%)
Spot on!
64GB = $499 / £350 GBP
UK list Price = £439 (inc. £74 tax)
List Price minus tax = £365, so £15 over the £350 converted figure (which excludes avg US sales tax @ 10%)
Spot on!
price in US: 400 USD
price in Sweden with taxes: 400 * 1.2 = 500 (speculative price)
price on the Swedish Apple Store with taxes: 579 USD
They are charging ~80USD premium in Sweden, when the actual taxes are exactly 20 percent of the original (400USD) price. I guess they do that simply because they can.
It's more of a rhetorical question because it was so obvious that the prices are higher in Europe because of VAT. Maybe it didn't come off as such in writing.
For further amusement, look at the 9.7" iPad Pro prices in Australia.
Or any Apple prices in Australia.
It's hilarious to watch US prices revealed on stage. They bear no relation to reality anywhere else in the world.
Biggest reason I'm not upgrading my iPad? Outrageous prices for something that can really only do email, web and show photos.
Any serious work, I use a Mac. iPad is a casual use device, based on an OS crippled to run on a 3.5" phone. Giving it a desktop class processor and split view, is bullet point marketing. It's not that kind of device. Sure make it lighter, faster, brighter, but nobody needs those features.
There's no chance I'm upgrading my iPhone 6 Plus this year at the prices Apple's charging. They've priced themselves out of the market for all but those who just don't care about the cost.
Way to change the world, Tim. Just keep jacking up prices until you lose loyal customers. Any wonder the majority of Apple's income comes from overseas… for the moment.
Or any Apple prices in Australia.
It's hilarious to watch US prices revealed on stage. They bear no relation to reality anywhere else in the world.
Biggest reason I'm not upgrading my iPad? Outrageous prices for something that can really only do email, web and show photos.
Any serious work, I use a Mac. iPad is a casual use device, based on an OS crippled to run on a 3.5" phone. Giving it a desktop class processor and split view, is bullet point marketing. It's not that kind of device. Sure make it lighter, faster, brighter, but nobody needs those features.
There's no chance I'm upgrading my iPhone 6 Plus this year at the prices Apple's charging. They've priced themselves out of the market for all but those who just don't care about the cost.
Way to change the world, Tim. Just keep jacking up prices until you lose loyal customers. Any wonder the majority of Apple's income comes from overseas… for the moment.
Freedom is restricted in that the standard rate in the EU cannot be lower than 15% (eg. Luxembourg)
Also, VAT is complicated for sellers in the EU when shipping to other member countries.