No matter how many times I look at it £35 per month is a ridiculous amount per month for me personally to pay on a mobile phone, since my current monthly mobile bill is around £1.50 with Virgin Mobile PAYG. But increasingly my business would benefit from the kind of mobile email on offer in the iPhone. I keep thinking iPod Touch, but having to be around Wi-Fi all the time is not really a practical solution yet. I don't mind paying for the phone, I think that it's a great piece of technology but the tariff is breaking my heart. If there was a £9.99 per month iPod Touch with the ability to send and receive email over the mobile network then I'd jump on it straight away. Dear Apple - Please innovate and don't fall into accepted pricing plans. Use the market strength you now have to put the iPhone technology into the hands of the many. Thanks.