iPhone Users Demonstrate Strong Loyalty with Planned Retention Rate of 89%

[KingCrimson]

Obviously you are. There is little (real and perceived) choice to Windows (for most), and the lock-ins are quite obvious. What you should've asked here, if you werent confused, was: What is hps/lenovos/samsungs/what-nots retention rate selling pc's.

You have to admit MSFT was brilliant engineering such a massive 1-billion user lock-in over the last 15 years.

 

[AppleScruff1]

You have to admit MSFT was brilliant engineering such a massive 1-billion user lock-in over the last 15 years.

But people are locked into Windows. People buy Apple products because they love them and they dare to think different. Because they just work.

 

[KingCrimson]

But people are locked into Windows. People buy Apple products because they love them and they dare to think different. Because they just work.

LOL!

 

[divinox]

You have to admit MSFT was brilliant engineering such a massive 1-billion user lock-in over the last 15 years.

Of course. Both software-wise and business-wise MSFT has been great. And now with Sinofsky in semi-charge, things are going better than ever.

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but people are locked into windows. People buy apple products because they love them and they dare to think different. Because they just work. :d

:- )

 

[KingCrimson]

Of course. Both software-wise and business-wise MSFT has been great. And now with Sinofsky in semi-charge, things are going better than ever.

My hope is with Windows 8 + Windows Phone 7 that MSFT will reach a sort of equilibrium with Apple in the coming 2-3 years. It would be nice to see both companies competing to create more genius products rather then seeing any of more of those insidious "Mac vs PC" ads.

 

[RWinOR]

Obviously you are. There is little (real and perceived) choice to Windows (for most), and the lock-ins are quite obvious. What you should've asked here, if you werent confused, was: What is hps/lenovos/samsungs/what-nots retention rate selling pc's.

Thank you for clarifying for me. So People stay with windows not because it is better, but because they have no real choice in your view. Yet many here are on Apple PC's and enjoy them.

Android as a whole has a retention rate of only 55% because they have choices. Apple has a retention rate of 89%, and claiming 35% converts from Android.

The point is Windows is a OS built by one company and used by many. Android is an OS built by one company and used by many. They are comparable in there models. As discussed earlier, once someone is in the iPhone or Android eco system change is costly and not desired. However Androids retention is still poor.

Lets see where the statistics are in about 6 months or a year. If the iPhone really does allow the last major US carriers to sell it, it will be very interesting indeed. I have an Android phone because I did not have a choice with my choice of carriers. This is rumored to be changing come October. Then I will have a real choice.

 

[KingCrimson]

Thank you for clarifying for me. So People stay with windows not because it is better, but because they have no real choice in your view. Yet many here are on Apple PC's and enjoy them.

Cite please.

 

[voonyx]

please... logic states that choice alone hurts retention rates in an environment where actors are struggling with differentiation. this is not some fantasy-creature made up by android fanboys, its common sense.

Actually, the logic is the exact same when it comes to viewing Android as a whole. The consumer option, in many ways, is more of Android vs. iOS/iphone (as ios is only available on iphones its pretty much interchangable).

Choice is a key enabler for Androids market-share as such, and choice is key reason for poor retention rates. One is the flip-side of the other. The unifying element: differentiation, or, rather, lack of there-of (enables choice, delimits ability for retention).

...this is also why a common strategy under shared-platform competition scenarios is to increase differentiation, as to allow consumer lock-in. once again, common sense. Here examples are plentiful, ranging from vendor-specific applications, UI-overlays and value-adding services.

So to be clear, when we're talking about marketshare choice has nothing to do with it, because if it did, Apple vs any other manufacturer would be a laughable metric indeed, but when we're talking about retention, choice does have something to do with it?

I guess my point is, if you are applying the same constraints to the marketshare argument as you do to retention, ie retention is so low per manufacturer because of "choice", we'd have a completely different scenario wouldn't we? People have the choice to use an HTC Incredible and choose the iPhone far and above it. They have a choice to use the Droid X2 and choose the iPhone far and above it. They have a choice to use the Bionic and choose the iPhone far and above it. They have a choice to use the XOOM (LOL) and choose the iPad far and above it.

Why are we comparing 300+ devices to 1, and boasting about marketshare, and then comparing 1:1 and downplaying the retention numbers? It's either about choice or it isn't. It's either about 300:1 or it isn't.

However, here's where all the silly arguments fall flat. The numbers show even when it is 300:1, Android's retention rate is laughable. That doesn't mean everyone is moving to Apple after using Android, but the fact remains that only 55% seem to want to stick with Andriod.

Like I said a long time ago, marketshare in a saturated market is the only metric that Android has. I'm sure Apple is more then happy to let them have it...