I'm guessing one of two scenarios...
#1, Apple discounts plans for the 2-year contract on postpaid plans (instead of the equipment), which is brilliant:
500 minutes + free nights and weekends at 7-9pm (variable possibility, I'm undecided)=), $39.99/$40
1000 minutes + free nights and weekends at 7-9pm, $69.99/$70
1500 minutes + free nights and weekends at 7-9pm, $99.99/$100
Unlimited EDGE, $15-20 (can be added or removed at any time in one-month increments or prorated if removed/added mid-month, just like any other optional feature)
300 text messages, $5
Unlimited text messages, $10
#2, they want a contract for NOTHING (no equipment discount, no service discount), regular AT&T-style plans and a $20-25/month data plan. Stupid.