I am fascinated with this. Prior to the era of iPhones (or iPods for that matter), I don't think we as a consumers care so much if our gadgets got dings/scratches. I mean before smartphones, we have phones like the moto RAZR, and those things are not cheap either, yet we didn't seem to mind of a ding or scratch here and there.
But now suddenly we all want our gadgets to stay as pristine and shiny as day 1. I am having the same syndrome as well. Probably because the larger screen? (so we are more paranoid on the screen getting broken and making the phone unusable?) Or because of how we feel about the value of the device? (the regular excuse is to hold the resale value of the gadget).
And of course, Apple always goes the opposite way, using materials and surfaces that can get scratches easily. From the chrome back of the original iPods, to the jet black finish of iPhone 7.
I can picture Jony Ive secretly giggling when he is selecting the finish of a new Apple product.
But now suddenly we all want our gadgets to stay as pristine and shiny as day 1. I am having the same syndrome as well. Probably because the larger screen? (so we are more paranoid on the screen getting broken and making the phone unusable?) Or because of how we feel about the value of the device? (the regular excuse is to hold the resale value of the gadget).
And of course, Apple always goes the opposite way, using materials and surfaces that can get scratches easily. From the chrome back of the original iPods, to the jet black finish of iPhone 7.
I can picture Jony Ive secretly giggling when he is selecting the finish of a new Apple product.
