I thought I’d give my input since I haven’t seen many people talking about it. I’ll be going from my 7 to the XR when it comes out. According to Apple I can trade in my 7 for £170 ending up paying the XR £579. Everyone is obsessing over this bloody display when on a day to day experience rushing while on the go you’ll be barely able to tell the difference. What sold it to me is when they said ONE HOUR AND A HALF more battery than the 8+. I can’t even imagine what it means not having to charge my phone at 1pm if I decide to go out after work. And yes I recently swapped the battery, when they lowered the price. At the end of the day, the feature of a phone we all can agree on, is a long battery life that doesn’t leave you stranded when you’re trying to find what bus to take or what the fastest route home. What’s the point in having 5% deeper black if my phone dies while I’m enjoying this super dooper display? The only reason why I haven’t gone with a Plus so far is because I don’t like large phones. The size and the XR seems to be an acceptable compromise. I would’ve preferred it a tad smaller but probably it wouldn’t have had performed so well in terms of battery. I just don’t understand how not being so dependent on a charger can be unappealing, focusing so much on a display you use to watch YouTube, check Instagram and emails on, also considering that Retina display served is well so far. Why would I need so much resolution? If I ever have to edit photos I would do it on Lightroom on a much bigger and better display. Why do you need to see how many pores Marques Brownlee has on his face? And then again if you really need to a phone is not the right device to do it. When boiled down is quite simple: wouldn’t you want the battery of your phone to last even longer so you wouldn’t even need to be concerned about doing everything you want and more with it and having the dilemma of “mmmmh I’m at 30% maybe I shouldn’t watch this episode of Stranger Things on Netflix on my way back, because I’m not too sure where to take the next bus” so you have to stare at the foggy window in silence waiting for the City Mapper notification? That’s why I say battery life first then the rest, with the assumption that the rest got good enough. It's kinda like trying to watch a movie online at home and you can choose superultrayeahmygod HD but your broadband keeps on buffering. Ultimately you choose a lower resolution to enjoy the content for longer. It'd be like saying you can buy the most HD TV which would be crisp af but it would allow you to watch only half of the movie to then go off, or a TV that's not as crisp but sufficiently sharp to be able to still enjoy the content and that would stay on for the whole movie. Anyone would choose to watch the movie in its entirety instead of watching half movie with unbelievable sharpness. Thoughts?