One big advantage Apple has over the rest as the market becomes mature and saturated is that they have the iPhone "brand" that they can continue to market at higher prices to make up for any sales volume loss.
Yep, they don’t need to sell 60 million phones per quarter because their average selling price is like around $750.
Idk why companies even think like they could be Apple though. The brand is an anomaly because Samsung cannot just offer high prices, hardware, and expect to be #1.
It’s fine to compete against Apple, but companies don’t do it properly. It’s about unique value propositions, differentiation, margins, and meeting costs to make it worth the while.
LG doesn’t get that. Their phone values and experience depreciate over time. People don’t want to buy LG in droves because the brand suffered; there was no past software support; and the prices were too high.
Apple has a good blend of hardware and software support too.
If I am LG, I would’ve stuck with the V30 concept, manufactured a product to sell at $600 with margins comfortable enough to produce growth, provide software support, and convince people why they should go LG rather than other areas. 2 year warranties, wide angle dual lenses, highest LCD brightness, quad DAC, whatever it takes to differentiate.