Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

iPod Ad: 'Pop-Lock'

I think this new ad is great and in the spirit of the original ads unlike the roller-skate ad. The roller-skate ad was a little too awkward with it's movements - not fluidic enough to communicate having fun. No matter how hard something is, to get the audience going you need to make it look easy!

My favorite so far has been the one with the Jet song - it really made you wanna get up and move. I think this is the genius of these ads that they are not selling the ipod, they are selling the enjoyment of music.

Good to see they can make variations on the original ad which can equal the original incarnations (the roller-skate ad excluded!).
 
Maybe it's just beacuase I'm drunk, but I liked rollerskating better. Matter of fact, I'm listening to it now. This was just weeeeird.....
 
Well, while I think that Apple still needs to focus on the iMac or Mac Mini, and bring out some strong advertisement with these - I have to admit, the theme of advertising that they've got going here is a commercial hit. People entirely link the iPod with these dark characters dancing to brightly coloured backgrounds. It's somthing that a company manufacturing a product such as iRiver doesn't.

Apple is good with image, and these advertisements further enforce that. Damn those earbuds look good!
 
Phat_Pat said:
Its better thasn the rollerskating one... but we need some new ads.
Click to expand...
In the last few frames of this ad, the silhouette guy slumps over, apparently dead. Maybe it's a sign that they're done!
 
i like this ad too - the dancers are kinda slow but energetic at the same time. too bad apple uk won't be showing it. i really wanted to see these new ads on tv.

those people complaining about mac ads; it's not like apple only has one marketing department - these ipod ads aren't slowing down a mac ad campaign. as long as the ipod numbers keep on growing, apple isn't going to stop the ipod ads. because they pay off.

im sure when they come up for a great idea for a mac commercial they'll do it.
 
OMFG

Was that the single worst pile of @#$%& song ever or what? I had to stop watching the commercial halfway through because the music got on my nerves immediately. First Apple commercial I outrightly hate. Whoever selected that second-rate video game music for it should be fired. Now.

😡

Because you know... that's what Apple needs to do with their hottest product right now... start associating it with soulless, annoying music. Gooooood idea. Yeah!
 
Interesting - I wonder who's paying who here. Technologic is from Daft Punk's new (and IMO not as good) new album - I wonder if Apple have a deal with some record companies for discounts in using their music in ads now...

I think that one works really well - the words make perfect sense - particularly the 'upgrade it' part!
 
Upgrade it?

Did anyone else pick up on subliminal message throughout the ad....

"Upgrade it" seemed to be sung like 3 or 4 times throughout the song.

Conspiracy?
 
I think the rollerskating ad was much better, this song was annoying. However, why make a new iPod ad so soon? they ran the others for so long! What they need are computer ads. They must be figuring out how to market it though so it may be remembered how the iPod is...
 
Druk and posting.

DTphonehome said:
Maybe it's just beacuase I'm drunk, but I liked rollerskating better. Matter of fact, I'm listening to it now. This was just weeeeird.....
Click to expand...

Ahhhh... you should have posted this in one of these* threads. Hurry, it's not too late yet...

😛

*) That's a great Google-ripoff from edesignuk, by the way.
 
J-Squire said:
Did anyone else pick up on subliminal message throughout the ad....

"Upgrade it" seemed to be sung like 3 or 4 times throughout the song.

Conspiracy?
Click to expand...


DAMN! DAMN! BLOODY DAMN DAMN!!
I ordered an iPod Photo straight after watching it!! 😡
DAMN! DAMN! BLOODY DAMN DAMN!!
 
ok:
1. Daft Punks new album: They "boasted" it took them 6 weeks to make, but as The Independent's reviewer commented "I wonder what they were doing for the other 5..."
2. People saying iPod ads are taking away from mac ads are under the same false impression that one is directly affected by the other - in the same way people said "oh no - stop with this iPod nonsense and concentrate on new macs!" - well I think we've got the best iPods and best Macs ever, don't know about you guys...!
3. Ok, I like writing numbered lists but I ran of ideas 🙁

Oh - I liked the ad, and shock horror - a MacRumors update on a sunday?! I never thought I'd see the day!!

Hob
 
man, i jsut downloaded this song from itms, and im hooked!

plus, if anyone here watches the oc, this song was playing when marissa had the party at her house (the rager).

i love apple/tbwa's taste in music. i cant think of one of the ipod ad songs that i havent downloaded. i guess the ads just make you notice them more.!

well done apple, you got my 79p! 🙂
 
polyesterlester said:
I'm pretty sure the second silhouette is of David "Elsewhere" Bernal... he's got a very recognizable style (I think he also closes out the commercial). He also did the Gene Kelly VW GTI commercial.

http://www.detoursvideo.com/Elsewhere.htm

Check out the VW Commercial and the Kollab 2001 video.

I may be mistaken, but I believe that's him.
Click to expand...
it's definitely him, the move where he comes up off of the floor is one of his signature moves. you can also identify him by the design on the side of his shoes throughout the ad.

also the dancing in this vid is all pretty much popping, and no locking. popping somehow got associated with locking and a lot of people call it "poplocking"
 
A good Ad, nothing new, but still good.
Keeping with the same imagery "grows" the brand, so Apple are doing good.
Something like an iPod is a lot easier to market than a Mac for the reason that it's function is so simple, imagine trying to cram all the features you'd want to talk about of a Mac/OS X into a 30 second timeframe - no easy task!

iPod - Plays music - Enjoy music
Mac/OS X - Spotlight/industrial design/security/speed/widgets/automator/ease of use/airport/wireless kb & m/QT7/H.264/Safari 2 etc.

P.S. That VW ad has to be one of my favorite ads of all time - a really clever idea done really really well. Honda ads are really good too (remember the "Cogs" one, and the "Hate somtin.." one)
Ads that stick in the mind are successful ads, and the iPod ads stick like damn super-glue!
 
Another silhouette ad for the iPods. What a shock! 🙄

Didn't like the last one, and, again, this one did not change my mind about the whole campaign.

I still want to see massive campaigning of the Mac experience! Preferably in Europe, Australia and selected parts of South America, Asia and Africa, too, in short: The rest of the world!
 
LaMerVipere said:
At least this one is better then rollerskating! The song is better too. 🙂
Click to expand...

I thought rollerskating was DUMB. But I LIKE this one. And the song is... interesting to say the least.
 
polyesterlester said:
I'm pretty sure the second silhouette is of David "Elsewhere" Bernal... he's got a very recognizable style (I think he also closes out the commercial). He also did the Gene Kelly VW GTI commercial.

http://www.detoursvideo.com/Elsewhere.htm

Check out the VW Commercial and the Kollab 2001 video.

I may be mistaken, but I believe that's him.
Click to expand...

I remember seeing that Kollab video - that's so awesome! Even though I reckon the silhouettes suck badly now, I'm glad to see him in there 🙂
 
seems like a re-run

I'm not really "in" to these commercials, in that I haven't followed them religiously or jump up and down when a new one comes out. I think this makes me a pretty average consumer. So to me, they all look the same. I saw this ad last night and figured it was just the same ad again with a lime green background and silhouettes of people moving about.

My point in all this is that I think it is a waste of money for them to produce several commercials that most consumers will mistake as the same commercial. Perhaps it IS time for some commercials featuring OS X, or the Mac Mini, or iBook, or iMac. Show people something that will really hit home with them. Talk about viruses and spyware.

After getting a new Dell laptop from my new company, I've grown to love OS X as a mobile platform even more. This thing had about 20 different items in the system tray, and some stuff I haven't ever figured out. Like, why are there around 3 places that wireless settings are configured? Every time the thing goes to sleep it is like a major effort to get it to come back. It is like booting XP all over again. Then I've got a firewall running, virus protection, and spyware protection.

My point is, if you have something superior you kind of need to let consumers know about it- and I think the time is right. Don't wait until Longhorn comes out. Although, when people see Longhorn....
 
Applespider said:
Interesting - I wonder who's paying who here. Technologic is from Daft Punk's new (and IMO not as good) new album - I wonder if Apple have a deal with some record companies for discounts in using their music in ads now...

I think that one works really well - the words make perfect sense - particularly the 'upgrade it' part!
Click to expand...

that's a good point - being put in an ipod commercial basically *guarantees* the fact that your single will swiftly climb the itunes chart..
 
asif786 said:
that's a good point - being put in an ipod commercial basically *guarantees* the fact that your single will swiftly climb the itunes chart..
Click to expand...
hahahaha true. I wonder if the bands pay Apple to put them in the commercials 😀 . I don't like this song though, feel good inc. by the Gorillaz is way better. That also might be since I love Gorillaz and have heard the whole song.
 
I just saw a iPod shuffle ad on tv 😕. Whats with that? So are they going to have 3 different ads running all during the same time period?
 
I would like to see apple go in a different direction for once... these ads are cool and all, but what does the iPod looke like? What can it do? you know... these are things that I bet some people (granted probably not many) are wondering or would like to see more. Maybe they could talk about why iTunes is like a bagillion times better than any other music service out there. My two cents 🙂
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back