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iPod Ad: 'Pop-Lock'
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corywoolf
macrumors 65816
Ok.... We get the point.
The ipod adds are getting old, isn't apple innovative? I understand these adds have worked well because people can imagine themselves or someone else being that person. Apple is really beating this horse dead. Its pretty bad when your own following is getting sick of the adds. Keep advertising the iPod, but try to at least show a apple computer in the background in the adds. They should have professional DJs, Video editors, graphic artists, etc. commenting on the unique powerful line up, then have music artists wearing ipods on tour bus's and backstage. Then tie in some sort of connection to the common buyer. They should still keep it simple but focus on something else, besides bright colors flashing with houligans dancing in front of them.
All I have to say, is hello ipod navy (as in old navy adds)
The ipod adds are getting old, isn't apple innovative? I understand these adds have worked well because people can imagine themselves or someone else being that person. Apple is really beating this horse dead. Its pretty bad when your own following is getting sick of the adds. Keep advertising the iPod, but try to at least show a apple computer in the background in the adds. They should have professional DJs, Video editors, graphic artists, etc. commenting on the unique powerful line up, then have music artists wearing ipods on tour bus's and backstage. Then tie in some sort of connection to the common buyer. They should still keep it simple but focus on something else, besides bright colors flashing with houligans dancing in front of them.
All I have to say, is hello ipod navy (as in old navy adds)
Folks, let's remember that even though some of you diehard Mac users may be over these silhoutette ads, much of the country is just starting to wake up & recognize the brand that Apple has created with these ads. THESE SILHOUETTE ADS HAVE ONLY BEEN RUNNING FOR A YEAR-AND-A-HALF!!! The first one was released on October 16th, 2003. THAT IS NOTHING IN THE WORLD OF ADVERTISING! In fact, it might be a mistake for Apple to EVER stop running these ads. This is the best way to cement these images & the iPod brand in front of non-Mac users' faces as long as possible. These silhouettes ARE the iPod, just as much as Coca-Cola's red-and-white logo is Coke. I mean, the very iPod box itself has these silhouettes on it. As a great example of why you would never want to stop an ad campaign, Maytag has never stopped running their ads about the Maytag repairman and it has become a collective part of our nation's consciousness. It's only been a year-and-a-half, folks! You should be more concerned if Apple STOPPED running these ads!! They NEED these ads to DISTINGUISH themselves from the competition! As soon as they stop running these ads, the iPod might drop from the public's consciousness.
chipmonks
I didn't know that Alvin & the gang had branched into pop music. Not only a poor song, but for those who don't know Daft Punk, and that would be most of us, the song implies an almost Apple-written hypnotic mantra. No thanks.
I didn't know that Alvin & the gang had branched into pop music. Not only a poor song, but for those who don't know Daft Punk, and that would be most of us, the song implies an almost Apple-written hypnotic mantra. No thanks.
God I'm sick of these iPod ads. They were good for the first year but let's move on already.
Truth be told, I'm getting sick of iPod mania altogether. I'd much rather people be interested in Apple computers and software. Too much of a good thing, I guess. I know, I know...the iPod's been great for Apple, I'm not saying it hasn't.
Windows users are idiots, generally. I can't tell you how many of my slave-to-Windows family and friends need help using iTunes and the iPod. Just yesterday I gave my father-in-law a tutorial on how to create a playlist in iTunes. Most Windows users I know have about 150 songs on their 20GB iPods.
Truth be told, I'm getting sick of iPod mania altogether. I'd much rather people be interested in Apple computers and software. Too much of a good thing, I guess. I know, I know...the iPod's been great for Apple, I'm not saying it hasn't.
Windows users are idiots, generally. I can't tell you how many of my slave-to-Windows family and friends need help using iTunes and the iPod. Just yesterday I gave my father-in-law a tutorial on how to create a playlist in iTunes. Most Windows users I know have about 150 songs on their 20GB iPods.
~Shard~
macrumors P6
esquared said:
Good point - I, too, feel that Daft Punk's latest offerings have been sub-par, at least when considering what they have the potential to do. Homework is still one of my favorite albums, and in my mind it truly showcases the duo as being not only musicians/DJs/mixers, but as being true "Audio Engineers". Let's hope they smarten up in the future.
I think Apple plans to do that soon.~Shard~ said:
The iPod ads may have been around for a year or more, but, I still think they are effective. I mean, Ronald McDonald has been around for a LOT longer. The visual branding for iPod is so distinctive, they just want to get the most mileage out of their investment. They could probably use this for at least another year without it getting stale.
springdaddy
macrumors newbie
I'm telling you. Now that Apple has all this extra money to be throwing around, they need to advertise their Mac line of computers.
It baffles me as to why they haven't pushed this more...unless they are already in the process of doing this. They need some ads that will apeal to the average consumer and not the Apple crowd. The 'switch' ads were okay, but they only were effective with the prosumer crowd.
It baffles me as to why they haven't pushed this more...unless they are already in the process of doing this. They need some ads that will apeal to the average consumer and not the Apple crowd. The 'switch' ads were okay, but they only were effective with the prosumer crowd.
Windowlicker
macrumors 6502a
I actually liked it quite a bit. The only thing that shouldn't have been there is the small clip located at 00:00:11-00:00:13. the same movement has been seen before on ipod ads.. obviously it's not exactly the same clip but still...
all in all, a good ad.
all in all, a good ad.
Toe
macrumors 65816
Apple has to continue advertising iPods as hard as possible. Ever seen an ad for McDonalds or Coke... or Microsoft for that matter? The leader gets taken down fast if they take a break. And music playing phones are becoming commonplace.
But I absolutely agree that Apple has to start advertising both Macs and Mac OS. I don't understand what they are thinking. Every time I show my Mac to someone, they say, "I had no idea... but those are really expensive, right?" Argh!
Howsabout a nice little clip of a Tiger taking down a bunch longhorn cattle? 😀
Actually that would be a horrible ad, though Mac fans would be rotfltao. Something that highlights the ease of use, the immense capabilities, the lack of viruses, the amazing integrations, the tons of bundled software which effectively make Macs much cheaper than PCs... the list is so long, I can't understand why they aren't making any Mac ads.
But I absolutely agree that Apple has to start advertising both Macs and Mac OS. I don't understand what they are thinking. Every time I show my Mac to someone, they say, "I had no idea... but those are really expensive, right?" Argh!
Howsabout a nice little clip of a Tiger taking down a bunch longhorn cattle? 😀
Actually that would be a horrible ad, though Mac fans would be rotfltao. Something that highlights the ease of use, the immense capabilities, the lack of viruses, the amazing integrations, the tons of bundled software which effectively make Macs much cheaper than PCs... the list is so long, I can't understand why they aren't making any Mac ads.
LimeiBook86
macrumors G3
~Shard~ said:
That's just because you have that awesome avatar 😉
The Macintosh ads should be out soon, I have a feeling about this. iMac ads anyone? 😀
~Shard~
macrumors P6
LimeiBook86 said:
Haha - thanks LimeBook, I always liked the timing of yours as well. 😉 Yes, Harvey Birdman does rule - I can't wait until season 3 starts up in July!
And yes, iMac ads would be a welcome sight - let's hope Apple starts spending their advertising $$$ more effectively in the near future.
Toe
macrumors 65816
Small (3.2MB) | Medium (7.1MB) | Large (8MB)
Hmmm... why would someone download Medium? With rollerskating, the difference is even smaller. What up?
(And as far as I'm concerned, all of these ads seem identical. Different songs, different moves. Same ol' same ol'. Yawn. Then again, I think iPods are a complete waste of money, so I guess I'm not the target audience... 😛 )
Hmmm... why would someone download Medium? With rollerskating, the difference is even smaller. What up?
(And as far as I'm concerned, all of these ads seem identical. Different songs, different moves. Same ol' same ol'. Yawn. Then again, I think iPods are a complete waste of money, so I guess I'm not the target audience... 😛 )
Apple Hobo
macrumors 6502a
This Technologic song is incredibly annoying. blech...
Now why get rid of the iPod ads? iPods = $$$ and exposure for Apple. iPods get Apple in the news. iPods get people into Apple stores and Apple.com. Even if the ads annoy you, how is this a bad thing? It seems like I can't open a newspaper or magazine without reading something about Apple. Before the iPods, that was a rare event.
I would like to see more attention brought to OS X, iMacs and the Mac Mini. Even Microshaft is advertising their horrible WinXP. I would like to see ads like Apple used to do: show people how easy it is to work with the iLife apps on a Mac.
Now why get rid of the iPod ads? iPods = $$$ and exposure for Apple. iPods get Apple in the news. iPods get people into Apple stores and Apple.com. Even if the ads annoy you, how is this a bad thing? It seems like I can't open a newspaper or magazine without reading something about Apple. Before the iPods, that was a rare event.
I would like to see more attention brought to OS X, iMacs and the Mac Mini. Even Microshaft is advertising their horrible WinXP. I would like to see ads like Apple used to do: show people how easy it is to work with the iLife apps on a Mac.
~Shard~
macrumors P6
Apple Hobo said:
This would help me out a great deal since I always find myself explaining those very things to many Mac-curious friends/co-workers who come to me with questions. I have encountered so many of them that have pre-conceived notions, incorrect information, etc., and are truly impressed when I explain to them simple things like "Yes, you can run Office on a Mac". Come on Apple, release some new ads and help me out! 😉 😎