The iPod touch now has a serious competitor in the form of the Zune HD, so Apple really need to making the 3G a compelling upgrade. Sadly it seems that the best Apple could come up with is a camera module. Is this going to be enough to stop buyers moving over to the Zune HD? In terms of features the Zune HD is ahead in most areas... Design: Both about equal, although many people will prefer to non scratch back of the Zune HD Touchscreen: Equal. Same technolgy Display: Zune is clear winner here with OLED technology, great viewing angles and incredible clarity Processor and graphics: Zune well ahead here thanks to the Tegra Battery life: The combination of OLED screen and Tegra chipset means the Zune will offer significantly better battery life than the iPod. Software: The client and device software of the Zune HD look to be top notch. Apps: iPod touch will have an advantage here for a while, but Microsoft has an army of developers porting applications from the appstore to the Zune HD platform. App parity will likely not take long. Price: The confirmed price of the 16GB Zune HD is $50 lower than the 2G 16GB iPod Touch. Is Apple expected to lower the price of the 3G touch?