You have a point, at that price point you may also want to consider used/refurbished devices. $400 is too much for a 2018 mid range with a newer chip, but its Apple so people will buy it (even I did before selling it and buying a used XS).Cheaper? It's still a $400+ phone. It isn't cheap by any means. Once you're in that territory, you need to seriously assess value. Not just how to spend as little as possible. It is better to spend $500 on something that is A LOT better than its $400 alternative.