Is it just me? Back in the day Apple gave you a pretty good length USB charging cable. Now they are 40 inches or so. I measured an older one from an original iPod and it was 45" inches long. The one with my iPad 2 is a little over 39" inches long. I know it doesn't sound like much difference but it is. I mean you need to be right near an outlet if you plan to use your device plugged in. So how much can they be saving on a few extra inches of wire? A few cents? I know they offer the 6" 10W charging cable but it is big and bulky, and expensive. So, what length standard USB charging / sync cable would you like Apple offer?