Let me know how it works out when you have a problem with your Nexus 7 and you try to take it to the Asus or Google Store to get it fixed.
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It would also destroy their bottom line.
I honestly don't give a schit about Apple's bottom line. A quality product that does what I want at the best price is what's important to me.
Sometimes it's Apple, sometime it isn't. Our household currently has 6 Apple devices. But I don't have a blind loyalty to them. If they charge a higher price than what I'm willing to spend, I'll move on. It doesn't make them a bad company. It doesn't make me a stupid customer.