I didn’t realise the major use case was outside of the main few streaming apps. I mean games on Apple TV are just horrendous to play and nowhere close to the iOS experience or a console experience. At least for me, most of the apps that I have ever used on an Apple TV can be found on the smart tvs.
Can you give an example of a use case that may be used by a lot of people but can only be achieved via Apple TV and not on a smart Tv platform?
Yep, I get it but I can’t imagine a lot of people are in this situation to be honest. Various studies show that the size of the AppStore doesn’t mean much and that majority of the users stick to a few handful of apps.
So I am super deep in the ecosystem but can you give me a usecase here that can ONLY be achieved using Apple TV?
- Airplay works fine with smart TVs and that is technically the main use case I see that requires you to be in the ecosystem.
- If you buy any content on any other devices then that would be available via the Apple TV app.
- Even Apple Music is supported on the most popular Samsung and LG TVs. <I get this might be a caveat if people have other brands and they may choose to buy an Apple TV because of this>
Probably the only other scenario I see where the ecosystem will help is to access your photos on the Tv. But since AirPlay works with the smart TVs, we can just use that method to access Photos.
I agree with you here completely, but do you have any examples I can try out?
I think I am in sync with you but just wondering if this is big enough of a problem in the grand scheme of things. I am using Plex to access my personal collection and it works flawlessly.
That's a lot of good counterpoint. If you don't believe you need an AppleTV, don't have one. You asked why and I answered.
However, I will offer a little more to some of your points...
When anyone uses a "I'll just airplay" mentality to cover what apps on a TV can't handle, you are effectively having an airplay-capable alternative stand in for an AppleTV box. Airplay can make most of the unique functionality of an AppleTV redundant. If you are single, living alone, airplay can overcome ecosystem locks and iDevice apps can sub in for AppleTV apps. Essentially, used this way, it is a much more expensive AppleTV that sits in your hand/pocket. If airplaying covers all bases for you, you don't need an AppleTV.
If you are not single though, when you are OUT with your iDevice, this ALT AppleTV is out with you. Those back at home can't enjoy the ALT AppleTV because it's not there. This problem extrapolates out to apps others might want to use on the ALT AppleTV that they can't use... or media stored on the ALT AppleTV because it's not currently at home.
AppleTV was early billed as "an iPod for your television." Generally, they are NOT iDevice-like mobile, often getting parked in one place for up to many years. Anyone at home- whether they have an iDevice (too) or not- can then enjoy Apple ecosystem exclusives/DRM, apps not available in the TV's apps, and media when ALT AppleTV is away.
Surprise! Aunt Mabel is over and wants to see that new baby video. If it has been synched to a computer, AppleTV is ready to play. If it is on an ALT AppleTV out with the person who shot it, Aunt Mabel doesn't get to see it until ALT AppleTV comes home. The rest of the FAM doesn't want to disappoint Aunt Mabel.
For a VERY long time before Apple Music (the service), people purchased songs from iTunes. Those were DRM'd songs, exclusively for Apple playback hardware. I suspect many collections of
owned music by iTunes users (including Windows iTunes users) have up to LOTS of songs in them that are still DRM'd. The AppleTV app on TVs doesn't play those. So if you or others at home are NOT subbing in an ALT AppleTV option to throw music to an airplay receiver, there's no way to play those songs without an ongoing Apple Music subscription. However, if you have an AppleTV, you open Computers app, select music and play them just fine (no forever subscription required). It easily works with Apple DRM'd anything, whether an iDevice is at home or away.
ALT AppleTV is probably your phone. If you and others are enjoying a great movie on ALT AppleTV and you get a call that you must take, what happens? EVERYONE must take a break from the movie because you have to use ALT AppleTV for a different purpose. That's no fun. If you have an actual AppleTV, the movie can be enjoyed by all without interruption when an ALT AppleTV needs to be used for something else.
Ahh but that's where the AppleTV app on the TV can stand in, right? In some cases, yes! What if what everyone wants to watch is the home movie shot on your ALT AppleTV? Unless that's up in iCloud, you need to airplay it to show it. With an actual AppleTV, you can sync any such stuff to your computer and then it can play
separately from anything you need to do with your iDevice... of if the battery dies on the iDevice, etc.
Multitask: take that call and continue airplaying for the rest??? What if the call needs you to go out for a while? Airplay only stretches to the limits of your wifi. An AppleTV could let you go to another state or country and still finish the home movie for the rest of the FAM.
"Horrendous" (games) is eye of the beholder. Not everyone agrees with your view of them. Else if everyone viewed them as horrendous, there would be no buyers and thus no games. There must be a market willing to buy games (or rent them via Arcade) big enough to justify so many being there and new ones regularly added. It's fine that you see all AppleTV games as horrendous. But the market for AppleTV games is much larger than only you.
And games are not the
only apps in the App Store. There's MANY apps that are NOT games and not mainstream streamers. If someone likes some of those apps, they may or may not have access to them in TV app stores. They probably DO have access to them on iDevices and probably can airplay them but that's a very "me, me, me" way to share whatever joy they offer in a >1-person household. Everyone in that household better have the good apps on their iDevices too or when a certain iDevice goes out with its owner, everyone is locked out of using it until they return.
Otherwise, ONE AppleTV can serve them up to all at all times.
And again, it takes just
one desirable app, not available on the TV app stores. Example: I live in an Xfinity area and we have 3 smart TVs in the household. One is too old so it doesn't have the xfinity app in its basically-dead store at all (generally all of its apps are no longer getting updated, some for a few years now). The other two are much newer and both have the app but both of
their versions exclude HD channels (SD channels only).
AppleTV (and our iDevices) Xfinity apps can play HD channels. Yes, we can ALT AppleTV airplay but I've found that can have issues with select channels, some even blocking the airplay option. Yes, we can share screen airplay but that will get iDevice aspect ratios instead of normal ratios and notifications, etc will appear on TV too. Yes, interruptions like notifications can be dealt with by DND. AppleTV can play Xfinity HD channels. In this example, AppleTV is key to all channels being available in HD without any more complicated workarounds, even on a smart TV with a dead App Store.
For now, $100 or $150 buys a little box that maintains a complete Apple ecosystem playback link PERMANENTLY to household TVs. As TV apps stop being upgraded, popular apps on AppleTV continue to keep up. When AppleTV gets too old for app updates, a new AppleTV is only $100-$200 for "latest & greatest" apps again vs.- say- throw out the whole television because apps I want to use are no longer getting updated/working. Yes, ALT AppleTV via Airplay can work- especially if single, living alone- but it is a much inferior ALT if that "AppleTV" needs to go out with someone and others want AppleTV-like viewing back at home while it is out.
All that shared, there are workarounds. If we sometimes wire our tech to a TV screen, we can bypass any airplay limitations. If we airplay, we can likely show about anything that can be shown via AppleTV. I can't think of any apps on AppleTV that are not available on iDevices too. If we are willing to jump through hoops, we can probably find a way to NOT spend $100-$150 for a simple, "just works", "for dummies" option that is
always available, doesn't run out of battery, etc. OR for $100, we can jettison all such hoops. Maybe others in our household are not as tech savvy to know how or to implement workarounds and just wants
SIMPLE!
In my household, we could easily jump through hoops to not absolutely need AppleTVs. But we have one hooked to each TV because we
enjoy them. Our iDevices can be purely iDevices without impacting/interrupting/denying the show, the music, the home movies, the photos, etc.