Now now now then: Remember that it's de rigueur these days to only blame Apple for a perceived problem, even if they're only one of many with a product being complained about.
I tend to believe those who have been victimized by Airtag stalkings would consider it to be an actual problem.
Airtag = Apple = MacRumors No cheap shot just staying focused on the product.@MacTiki given your failure to consider that Apple are just one of many such devices, your entire post here is a cheap shot to blame Apple for something that has been around for a long time.
Once again I am focused on the Airtag.I could buy a tracker off Amazon today that would work anywhere where there's a cell signal and totally agnostic to providers.
How is this Apple's fault? And don't give me the "more iPhones that can track" nonsense either given what can be done with off the shelf trackers.
But nevertheless at the risk of seeming to go off topic I will entertain your question for a brief moment.
Tile and other companies with similar products lack the marketing capabilities and style of Apple nor do these other companies portray themselves in the same light as Apple does.
From a marketing perspective Apple has built its business on the philosophy of rebellion and disruption while portraying themselves and their technology as liberator of the ordinary and the oppressed. In their eyes they can do no wrong with regards to what is good for humanity, the planet and the common good.
Apple’s philosophy of rebellion and disruption started in the early days of the personal computer era and has been carried on thru with the iPod, the iPhone, Mac OS, etc. One can see it even in the choices Apple has made regarding I/O ports and cable options.
For Apple and its shareholders this business philosophy has paid off in spades.
At this point Apple has gained more than a cult following. It has mastered the art of persuasion and wields that power like a fairy dusted broadsword.
From a business and financial perspective this is an admirable position to obtain.
But at what point does Apple’s ability to create and market technology which extends beyond Apples Ecosystem need to be called into question and put in check.
The Airtag is such a product which extends beyond Apple’s Ecosystem and can facilitate the erosion of ones liberties and safety.
If given the latitude I will assume that Apple had already consider the risks of the Airtag on the population at large prior to its launch. Most likely members from their risk assessment and legal departments calculated the cost to fight or settle any legal proceedings arising from the nefarious use of the Airtag.
That unfortunately is at the heart of the problem. People are not a commodity yet businesses treat them as such. To them a person is an asset or a liability. Apple has achieved great success in locking people into its ecosystem and generating a continuous stream of revenue from each of its users. <—- that is not a bad thing but good business.
However once a company places a dollar value on a person then that person individual worth and uniqueness becomes devalued. Insurance companies base their business on this and if you have been involved in a personal injury case you know that to them a person value boils down to just a number on a chart.