Despite this we still buy them. Why? Because we're invested in the Apple ecosystem. They have us by the short and curlys and know that we have no choice but to pay the price, or start all over again in a rough transition back to Windows.
- Not everyone thinks something like Thunderbolt 3-only is a step backwards or inconvenient.
- Not everyone is invested in the Apple ecosystem: they either have just a Mac or don't use things like iCloud or can easily switch from this ecosystem to another because they are very flexible in doing so (open standards, open source, multiplatform software, etc. as well as being psychologically capable of switching from system a to system b).
- Not everyone comes from a Windows background! You'll be amazed how easy it is to switch from macOS to something like Ubuntu or Fedora.
- In addition to point 2: there are too many services out there with most being web based. They only require a webbrowser so any operating system with one will do. In other words, it remains to be seen if there really is an ecosystem lock-in.
- People (especially Americans it seems) falsely think that the sky is the limit, it isn't. We are currently at some limits that are caused by physics and there simply are no solutions to it yet. Due to that a lot of the development has slowed down tremendously (see smartphone, see smartwatch, see Intels change of strategy, see the constant change of the definition of Moore's law and so on). Technology simply cannot meet the expectations a lot of the people here have which causes a lot of disappointment.
It's not an exaggeration since you are only comparing your own little bubble. That's the biggest problem: people get into their own bubble and hardly see that there is a whole world out there. There are many alternatives and other options around. You'd just have to go looking and be willing to use them. With all those web based services switching is actually far more easier to do than in the past. Just remember: any piece of hardware or software that you choose will be a compromise since there is no such thing as hardware/software that does exactly what you want. Switching to something else simply means making different compromises.Of course I'm exaggerating, but does anyone else feel similar?
As for companies "having us by the short and curlys": that would be Google and Facebook. People trust them when they really shouldn't. You are providing them with very personal and sensitive data without you really knowing it. And not just yourself, it's also information about others that you give out.
It's different because peoples idol whom they've been adorning for ages is no more and it is not easy to find a replacement for that. All the other stuff (running the company, designing the products, etc.) are no different than previously. The sad thing was that too many people have been completely blinded by their affection for Steve Jobs. With Steve Jobs gone, they now finally begin to see that Apple simply is a company like all the others. They aren't the only one bringing out some great products that fill a void.It's not bad planning, Apple changed. The Tim Cook era Apple is different from the Steve Jobs era Apple.
Besides that, computing also changes throughout the years. We went from server based computing to client based computing and now back to server based computing (now called cloud computing). We now also have a far more advanced electronics industry capable of creating these extremely small devices leading to this entire "Internet of Things" hype. Yet that also makes it possible to create devices like the smartphone and smartwatch (which really is no more than a wrist computer that can also tell time).
In other words: duh, of course Apple changed, they have to else they go out of business. It's what any (sane) company does.
And it wasn't since we've had devices do what the iPhone did for a couple of years already and WebOS managed to rival iOS (which wasn't called iOS at that time) and in a lot of cases even surpassed them (the current application switcher in iOS has been in WebOS since day 1). Apple simply had the best marketing out of all them, got lucky that 2 competitors stopped (Microsoft killed off Windows Phone, Palm went out of business due to HP messing it up completely) and did 1 thing that really did set them apart: they made a good working interface that can be operated with ones fingers. Although that didn't really win over any Palm enthusiast since the Treo could be operated one-handed whereas the iPhone could not. Unfortunately there really is hardly any competition in the smartphone market nowadays.Steve Jobs did say that iPhone is 5 years ahead of anything in the market in 2007.
What I'm missing mostly here is the down to earth approach. People simply have lost their sense of reality it seems. It might be a cultural difference though.