Then I realised that the ATV4 simply blurs the screen "underneath", or the movie cover image, by a lot.
Quoted for truth.
Before you toss your expensive TVs, it's just underneath picture thats blurred, I think it will be fixed later as it's either blurred too much and should be reduced, or give us a solid color.
I do experience these issues on oled. I came from plasma and oled is simply in the league of its own. That said, if you can wait couple more months till LG iron out small issues and bring prices down...Same here. Received the ATV4 last night and noticed the same thing and for a second thought OLED here I come. By the way, I own a Plasma.