Am waiting for the iMac like everyone but really needing it to have a matte option. If not then I'm going to have to get the bto MBP matte option with a third party screen. I am seriously doubting Apple will make a matter option for the iMac but the lamination process that allegedly loses 70% of the glossiness might work for me. Is the reduction really a solution? Does this new RMBP process really provide a solution that equates with a matte screen?