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Can you imagine a high-end watch-seller allowing demonstration product to look like that on the shop floor?

Can you imagine a high end watch seller where you get hundreds of people a day on the queue to try the watch on their wrists. amd some of them with dirty hands?
 
Not a reflection, look at the bottom right-hand corner where the case meets the bezel. Looks like it has been dropped.

A steel watch won't dent or chip from being dropped. You do understand that steel is a metal?
 
Careful, my ass. This is an Apple product, and a pricey one at that. Under no circumstances would it be acceptable for the steel case to chip or peel.

I've worn the same steel watch for over 20 years and you'd have to look at it under a magnifying glass to see any scratches on it.

According to Apple's own "Steel" video, the case is made from forged, high-strength steel alloy and then milled and polished to its final shape and finish. This is not some cheap pot metal with a chrome coating that would be prone to peeling.

https://www.apple.com/watch/apple-watch/

More than likely, that's just a reflection of something.

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What was the source for this photo?

I linked it before - https://youtu.be/2lwReu9AHgA?t=7m17s
 
Careful, my ass. This is an Apple product, and a pricey one at that. Under no circumstances would it be acceptable for the steel case to chip or peel.

I've worn the same steel watch for over 20 years and you'd have to look at it under a magnifying glass to see any scratches on it.

According to Apple's own "Steel" video, the case is made from forged, high-strength steel alloy and then milled and polished to its final shape and finish. This is not some cheap pot metal with a chrome coating that would be prone to peeling.

My oldest watch which is still in use I got for my 21st, so thats 19 years now and it has had some rough treatment. At the time it cost as much as a SS  Watch does now and much like yours it looks about as good as the day I got it so I'm cautiously optimistic about the  Watch. Albeit my watch wasn't as super shiny as the  Watch is, not that that should matter.
 
Am I the only one who thinks that apple would not use stainless steel for these demo ones? These are just attached to a plastic base with a screen attached to the left so that people can play with them.

I wouldn't be surprised if they are just a metal coated plastic with the screen inset.
 
Check the bottom of the device, hopefully this is just some stubborn dirt that needs wiping off rather than a chipping/peeling visibility.

that cannot possibly be chipped. polished stainless steel is not like chromed steel. when you polish something, you're smoothing it to a mirror like finish. when you chrome something, you're applying a shiny layer. the mirror like finish on polished stainless steel will not "chip off"... if anything it'll dull over time but not chip. you could always re-polish it.
 
Am I the only one who thinks that apple would not use stainless steel for these demo ones? These are just attached to a plastic base with a screen attached to the left so that people can play with them.

I wouldn't be surprised if they are just a metal coated plastic with the screen inset.
The ones I saw were stainless steel Apple watches and were fully functional. They were mounted in a plastic display box, with the top and sides of the watch exposed. The bottom of the watch case was enclosed; I could see the charging cable attached but could not unhook.

The display watch is paired to an iPad Mini, which is running special software that makes the watch think it is talking to an iPhone, and which interacts with whatever the Watch is doing at the moment. The iPad doesn't have a cellular connection, so cellular-related Watch features don't work on the display units.
 
The ones I saw were stainless steel Apple watches and were fully functional. They were mounted in a plastic display box, with the top and sides of the watch exposed. The bottom of the watch case was enclosed; I could see the charging cable attached but could not unhook.

The display watch is paired to an iPad Mini, which is running special software that makes the watch think it is talking to an iPhone, and which interacts with whatever the Watch is doing at the moment. The iPad doesn't have a cellular connection, so cellular-related Watch features don't work on the display units.

Yes I am aware of the functionality of these. But I don't think that the case is stainless steel. Simply a metal coated plastic which will be prone to chips. As mentioned above solid stainless steel won't chip (as pictured).
 
Yes I am aware of the functionality of these. But I don't think that the case is stainless steel. Simply a metal coated plastic which will be prone to chips. As mentioned above solid stainless steel won't chip (as pictured).

Except the picture at the top of the thread doesn't even show a "chip".

Why would Apple go the trouble and expense of making a batch of odd plastic-cased display watches for their stores? Why waste the engineering effort, when they can simply take ordinary Apple Watches from stock to accomplish the same thing?
 
Saw the same thing in the store. Definitely a scuff or scratch. I went in the afternoon on the first day try ons were available.
 

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Saw the same thing in the store. Definitely a scuff or scratch. I went in the afternoon on the first day try ons were available.

That also looks like a bit of stray adhesive to me.

It's in an unlikely place for a scratch. Difficult to damage that spot without also damaging the button and/or the crown.

It doesn't look like a scuff or scratch. It's blob-shaped. There's no clear direction to it. There's no group of parallel lines.
 
Saw the same thing in the store. Definitely a scuff or scratch. I went in the afternoon on the first day try ons were available.

Unless that was dropped prior to being attached to the display stand, the only way that's getting damaged in that location is if someone beat it with something. I'm thinking adhesive / "gunk".
 
That's definitely a reflection. That area wouldn't even touch the ground if you dropped it. Steel doesn't chip like that. Bogus.

Especially stainless steel. If anything, it looks like cheap plating peeling off, but since the watch is solid SS, this isn't the case.
 
That does look like a sort of plating coming off, the disple phones are either plastic with chrome plating or something's terribly wrong here.
 
That does look like a sort of plating coming off, the disple phones are either plastic with chrome plating or something's terribly wrong here.

Whatever it is, it doesn't look like steel chipping. Solid steel wouldn't look like that even if you took a gouge our of it. SS is tough, very tough.
 
I've also just been reading up on a few other posts on the forum, how some of the display models might not be DLC coated such as the SS SG? I personally felt like some of the display models looked a little 'dull' compared to what the current owners photos look like (Pharrell, Katy Perry, Yoon Ambush etc etc) I suppose it makes some sense right now not to be using stock on every stores display units.
 
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