I bought white and absolutely love it! Here are my reasons and comments:
- I already have a black 2010 model, so a white 2011 model is an obvious differentiator (especially since I gave the black one to my wife, lol)
- I think white is a great color for Apple products because much of their design centers around it: packaging, their stores, etc. It's a good "fit" with Apple design.
- The glass covers the white paint, so there's no need to worry about it getting "dirty" or discolored. I think it will hold up well, and actually shows less fingerprints.
- Having white draws more attention and allows me to talk to more people about the iPad. They know it's the new one, and they instantly want to know more about it. And since I like talking about it, this is a good thing for me and Apple!