Apple's iPhones remain an aspirational product for thrifty Indians, most of whom purchase smartphones priced below $150, according to market and research firms Counterpoint and IDC. Elsewhere, Apple sells its high-priced iPhones to customers through partnership with telecom operators that subsidise the cost of the product, but phones in India are sold sans tie-up deals with carriers.
So iPhones have remained beyond the budget for most Indians. The least expensive iPhone X model, for instance, is priced at 92,430 rupees ($1,450) in India, while the least costly iPhone 8 unit ships at Rs 66,120 ($1,040). The devices are so much more expensive in India because the local government imposes a heavy charge on imported electronics items.