Is this the Apple Watch packaging?

[Lennyvalentin]

If the box isn't nice I just cant buy it.

It'll be nice; that goes without saying, since it's an Apple product. Apple wants you to feel special for buying their stuff, that's why they wrap even little things like a USB charger in clear plastic foil and so on.

It just might not be a very big, flashy box (for the non-edition collections). 9To5Mac had a quote in their news blurb:

We didn’t want the packaging to be a sort of shorthand for value, where the box needs to be big and we have to include expensive materials. We’ve always liked the idea that if we are heavy in our thinking, we can be much lighter in the implementation. So there’s huge virtue, I think, in keeping the packaging small: at least, it is the right choice environmentally, it’s easier to move things around and you don’t end up with your wardrobes full of large watch boxes that you don’t use.

You can see where Apple's coming from here. They expect to ship quite a few of these things, and they use air freight, meaning bigger boxes need more (extremely expensive) airplanes, more fuel use, pollution and so on. There's also a certain elegance in small, neat packaging IMO, if done right, and Apple is good at doing it right, as are many Japanese companies as well, which is no coincidence, as Steve Jobs was originally inspired by Japanese wrapping traditions when setting the standard for the company's packaging.

The iPhone4 box is really compact, you can't make it much smaller than it already is, and there's little value in schlepping the same phone in a bigger box just because. The American tradition of "bigger is better" is pretty crappy overall...

 

[Fireproof!]

My biggest curiosity is whether you will be able to see the watch (like the mockups above) or not (like all the iPhone boxes).

My guess is that since there are so many style configurations with all the different band options, that they will opt for some way to actually see the watch and band.

But who knows. I guess we'll find out soon enough.

 

[MrLoL]

We know for sure that Edition watches will get really special packaging.

 

[mach]

There's no way that it's coming in that sleeve thing. It's going to be in a box and I wouldn't be surprised if it ends up looking similar to these:

Image

Image

Nice render, but no way is it going to look like that. This looks like a $20 watch from Macy's.

The different versions may be packaged differently, but if any of them are going to have a clear case like that, maybe the Sport. Only apple's 'low-end' products come in the clear cases—iPods etc. iPad, iPhone, Macs all come in boxes.