I think you are wrong. Yes, a few people buy it simply because it's an Apple product and thus it's trendy. But that's where your statement leaves truth at the door.
I'd hardly call a device that sells over 7 million, crippled. The math outweighs your assumption. My company is developing an app that will allow our field guys to access our training site, take training courses, assist buyers in purchases and use the iPad as a presentation tool. Why an iPad? Because the OS is easy enough that our sales guys of ALL ages can use. I'm talking from 25-65 years of age. Touch the icon and go. We spent quite a lot of money researching what would be easiest for them to use and use effectively and actually, the iPad won. And not because it was the prettiest. The coming revisions (still rumored) will make it even faster and easier to use. For my company and I can name 3 others that are in the Fortune 500 top 10 doing the same thing, there is A LOT of practicality in the iPad. And I'm not even talking about all the other things it can do. I'm just talking about how easy the OS is to use and how well it integrates with the form factor. "...taken seriously." Dude, there has been more money put into integrating the iPad in to various business applications than you'll make in 5 lifetimes, AND THEY WORK. So I'd shush your pie hole before making any assumptions, as I'm one of the guys that is working on the app and I've seen it work.
The majority of our sales force is hesitant to embrace tech, much less their Blackberry. We tried netbooks. They were largely unreliable and were bulkier to manage. Not counting that, try getting a 55 year old sales guy who runs a territory that brings in 20 million a year to sit down and navigate a complex system- it requires 5 different programs to enter various data into. They lose patience fast. And to a guy that brings that kind of money in, you don't tell him to buck up and deal with it. Give him an iPad with one icon and an app that can do all that he wants to do in 1/8th the time- he's happy. That means he can make more calls and make more money. And that makes him happy and the executives. Why the iPad? Because the interface was the easiest to work with. It's not gadget lust when dealing with a $20 billion dollar company, it's common sense.
Just out of interest, how do private apps work on the iPad? Ones you get written for your own people?
On a computer, you just get someone to write the program, and once finished you'd just install it onto people machine like any other program.
How does this work for iPads?