If I'm purchasing a $17k watch (and I have spent nearly that much on a watch), I want to be sat down away from a rush of customers. I'd like to be offered a drink and speak with someone for as long as I want/need to. In the example of a watch purchase, I want the movement explained to me, I want to understand the design process, and the features of what I'm buying. I want to have it explained to me that I'll need to have the watch serviced in 4 years and that when I do, they'll literally take the entire thing apart, clean everything inside of it, replace anything that needs replacing, and I'll be asked if I want the case polished, or if I prefer the patina. I want to try it on sitting, standing, look at it from different angles and maybe think for a few days before coming back to do it again and ask the opinion of someone with me. Maybe a lot of times. If I'm buying a coat or a suit, I want a tailor to show me exactly where it's not fitting properly and have it explained what can be done to make it fit me better.
This will sound somewhat strange but I'm really into denim, and there's a store I buy all my denim from where these guys are obsessed with it. I walk in and they serve me a scotch or a beer. They show me a pair of jeans they just brought back from Japan and explain how they spent a weekend with the guy who makes them, watching the process. They show me this same person hand stitched every pair in the store, and that there's only 500 in the world because that's all he was able to make. I want it explained to me that they were dyed in indigo the way they were on purpose so that stressing them over time will create a pair of jeans completely unique to me and definitely unique from the pair of Diesel jeans someone bought at Macy's that were made to look like they were worn.
When I own said product, I want to be able to walk in at any time if something's wrong. A button fell off my coat, and I don't like that that happened. I want all the buttons re-inforced right now please. Or I lost a button for a suit I bought a few years ago, and the jacket really doesn't look the same without the button that was designed specifically for this coat, so could you order me another please?
There is most definitely a difference in the quality of items that have been designed and created with care by experienced people who love what they do, as opposed to mass produced crap you can buy in the department store down the road.
While I'm not impressed with the Apple watch, the sport and watch models make perfect sense for Apple, but this Edition thing is a joke. It makes absolutely no sense for so many different reasons and there's nothing luxury about it, apparently including the purchasing process. I agree that the word "luxury" sounds stupid, but I think you know what I mean. There's NO reason for it to cost as much as it does when every single element to qualify it as "luxury" is non existent.
Keep thinking that, oh king of the forums. 🙄
But again, what would a "luxury" Apple try on service entail to you? I'm picturing Hedonism-bot from futurama from some reason.
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So there you go. You appreciate the design and the attention to detail. It's not all just circuits and wires. There's something more to it, and that's why.
Keep thinking that, oh king of the forums. 🙄
But again, what would a "luxury" Apple try on service entail to you? I'm picturing Hedonism-bot from futurama from some reason.
I buy Apple laptops because they have technology that no one else can match due to their vertical integration (airdrop, airplay, mail drop, etc.), and I love OSX. I'm under no illusion that this machine is "luxury". I fix computers, I appreciate quality engineering, which I rarely see out of competitors until the price point is on par with Apple.
Hell, look at the Dell 13" XPS everyone keeps frothing over, ifixit shows internally it's a ****ing mess.
But by all means, your holiness, go ahead and "shut me down."
Watch feels like a gold version of an aluminum or stainless steel 
