He was a person, not the previous owner of the current biggest company on planet earth. Names are used all the time. I see Benjamin Franklin's name on the side of coffee shops and garbage trucks. This is not even remotely the same thing. Both the name and the company logo were taken for personal gain. This isn't complicated to understand. Correct, which is what makes the situation distasteful. It's an Apple with a bite taken out of it combined with the letter J. Anyone with eyes can see the resemblance. The level of maturity in this post is incredible. Yes, this is true. Whether Apple deserves it or not isn't what's being discussed. The blatancy of what's going on is what's being discussed.