Italian Clothing Company Wins the Right to Use Steve Jobs' Name

[UL2RA]

I wonder what Nikolai Tesla would think of Elon Musk taking his name...

He was a person, not the previous owner of the current biggest company on planet earth. Names are used all the time. I see Benjamin Franklin's name on the side of coffee shops and garbage trucks. This is not even remotely the same thing. Both the name and the company logo were taken for personal gain. This isn't complicated to understand.

Jobs is dead

Correct, which is what makes the situation distasteful.

the logo looks nothing like the apple logo

It's an Apple with a bite taken out of it combined with the letter J. Anyone with eyes can see the resemblance.

the butthurt is real with many here on MR. As Cartman said... your tears taste so good.... mmmmm..... LoL.

The level of maturity in this post is incredible.

Many companies including apple rip off things.... about time they get as much as they give lol.

Yes, this is true. Whether Apple deserves it or not isn't what's being discussed. The blatancy of what's going on is what's being discussed.

 

[badbrain]

Seriously, people?

This is an excellent move. Props to them for doing something that Apple’s multiple teams of lawyers should’ve covered years ago. Knowing how the world works, you’d be very foolish not to take such precautionary measures.

Instead of using lawyers to find loopholes in government tax laws, they should’ve concentrated on their founder’s name. Shows where their thinking is. Money. Money. Money.

So, congrats guys, now go make some innovative clothes or tech or just sell up. I know what I would do. Money. Money. Money.

 

[Raist3001]

the logo looks nothing like the apple logo

I think we can agree what inspired that logo. It’s similar but not the same. And the IPO thought as well. Is it right? I won’t debate that as this is just one notch in what corporations call doing business. Morally it sucks. They are capitalizing on a deceased mans name. And they know it.

 

[jimi78]

it blows my mind that these two really went there...such cheap quality too smh. so much for fine Italian design.

 

[Mrjoedot]

New Balance, or New Barlun?

I was in Guangzhou, China not too long ago and saw a whole store for this "brand" in a huge outdoor mall there...

Come on bruh hahah

 

[Lioness~]

it blows my mind that these two really went there...such cheap quality too smh. so much for fine Italian design.

Uhhhmm, there's some maffia there too. These morons will end up there.

 

[QueSea]

Not only that, but it infringes on the person's individual "Brand".. His name. According to copyright laws, his "copyright" will exist for 100 years after the original copyright holder's death. And I suppose (although I am not in any way a lawyer) I can guess that a savvy lawyer can finagle his way in that vein to trademarks. Trademarks, being different from copyrights. I don't even think you can trademark a person's name...

Hey... anyone buying a trademark on a couple Italian fellows? I hear "Vincenzo and Giacomo Barbato" may be available.....

Also, I understand that Steve Jobs has his name on over 300 Trademarks and Patents... which "Steve Jobs" is contained in the patents/Copyrights/ and Trademarks registration, thus making "Steve Jobs" a trademarked name already!

Copyright does not apply. You can't copyright your own or anyone else's name, period.

You can create a company, and name it after yourself, and do business under that name. Then, once you've done that, you can actually register the name as a Trademark. But Steve Jobs didn't do that. His name was never a brand. Once he died it was up for grabs. You can't Trademark a name unless you actually do business under that name, i.e., provide goods or services under that name.

And just because you are a named inventor on a Patent doesn't mean your name itself is Patented, Trademarked, or Copyrighted.

In other words, you have no understanding whatsoever of intellectual property law. None. Nada. Zip. Not one thing you wrote is even close to factual or correct.