Italian Clothing Company Wins the Right to Use Steve Jobs' Name

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 28, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    An Italian clothing company that uses the name "Steve Jobs" as its brand will be able to continue using the moniker after winning a multi-year legal battle, reports Italian site la Repubblica Napoli (via The Verge).

    Brothers Vincenzo and Giacomo Barbato named their clothing brand "Steve Jobs" in 2012 after learning that Apple had not trademarked his name.

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    Image via la Repubblica Napoli​

    "We did our market research and we noticed that Apple, one of the best known companies in the world, never thought about registering its founder's brand, so we decided to do it," the two told la Repubblica Napoli.

    The Barbatos designed a logo that resembles Apple's own, choosing the letter "J" with a bite taken out of the side. Apple, of course, sued the two brothers for using Jobs' name and a logo that mimics the Apple logo. In 2014, the European Union's Intellectual Property Office ruled in favor of the Barbatos and rejected Apple's trademark opposition.

    While the outcome of the legal battle was decided in 2014, Vincenzo and Giacomo Barbato have been unable to discuss the case until now, as their claim on the brand was not settled until 2017.

    The two told la Repubblica Napoli that Apple went after the logo, something that may have been a mistake. The Intellectual Property Office decided that the "J" logo that appears bitten was not infringing on Apple's own designs as a letter is not edible and thus the cutout in the letter cannot be perceived as a bite.

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    Image via Business Insider Italia​

    While the Barbatos currently produce bags, t-shirts, jeans, and other clothing and fashion items, they told Business Insider Italia that in the future, they plan to produce electronic devices under the Steve Jobs brand. "We are working on a line of highly innovative electronic devices, projects we have been working on for years," said the two.

    Article Link: Italian Clothing Company Wins the Right to Use Steve Jobs' Name
     
  2. Kaibelf macrumors 68020

    Kaibelf

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    Perhaps instead of trying to make electronics they try to make clothes that aren’t so cheap looking.
     
  3. Goldfrapp, Dec 28, 2017
    Last edited: Dec 28, 2017

    Goldfrapp macrumors 601

    Goldfrapp

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  4. fireguy286 macrumors 6502

    fireguy286

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    The least they could do is sell a black turtleneck.
     
  5. trellus macrumors regular

    trellus

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    Eh, I usually side with the little guys in a dispute against a giant like Apple, but I think in this case, this is a clear and cut ripoff of the customer, who will unmistakably associate this brand with Apple itself. If they need the "Steve Jobs" name and the clear ripoff of an Apple logo to sell their merchandise, it must not be all that great.
     
  6. MacDawg macrumors Core

    MacDawg

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    Steve would not have approved of their design
     
  7. lyngo macrumors 6502

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    Wow. Having been on the receiving end of a another company stealing my intellectual property, I feel like this is clearly a ripoff. I mean, would it have been granted if Jobs were still alive? I wonder if Steve's widow might personally go after them for the use of their name.
     
  8. daninazza macrumors newbie

    daninazza

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    #8
    This is a shame. And your article is a nice free ad for them.
     
  9. satchmo macrumors 68000

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    #9
    Usually, Italians are so fashionable...not the case here.
     
  10. Xavier macrumors 68030

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  11. mdelvecchio macrumors 68040

    mdelvecchio

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    what a couple of jabronies. their clothes don’t even look good...this is why italy is no longer known for innovation.
     
  12. Chupa Chupa macrumors G5

    Chupa Chupa

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    #12
    Douche Brothers Clothing seems more accurate. The shirts they are wearing look as classy as the 2 for $10 ones DC street vendors sell. That aside, if they are going to make Steve Job brand clothing then their entire line up should consist of black jeans and black mock turtle neck shirts. They'd be wise to rename their line Bill Gates.
     
  13. 2807 macrumors member

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    Coming soon: Apple buys small nonsense company called Steve Jobs.

    The end.
     
  14. radiology macrumors 6502

    radiology

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    #15
    Does anybody know how to say “hideous” in Italian?

    They both need some Apple Watch to help them do some exercises. Did you noticed one of them is trying to hide the belly?
     
  15. deannnnn macrumors 68000

    deannnnn

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    #16
    Finding loopholes to steal brands is not "market research"
     
  16. normang macrumors member

    normang

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    #17
    Laurene should sue them, there are probably a number of ways she could get them to stop on perpetual legal claims they could not afford
     
  17. TheTruth101 macrumors regular

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  18. I7guy macrumors P6

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    #19
    Really? Report the news and it’s now a free ad?
     
  19. Otaviano macrumors 6502a

    Otaviano

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    Tasteless. Hope to see them fail in the very near future.
     
  20. FelixDerKater Contributor

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  21. friednoodles macrumors 6502

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    #22
    Well there have been a lot of dumb things to come out of 2017 but the year clearly is not over yet.
     
  22. superduperultra macrumors regular

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    #23
    Yeah, good luck with that.
     
  23. jmpage2 macrumors 68040

    jmpage2

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    What a couple of douche canoes. No offense to the normal level of douche canoe that is out and about this fine Thursday.
     
  24. cocoua macrumors member

    cocoua

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    #25
    I cannot believe that a real trial went in favor to this two scums.

    Please! This is a shame!

    So could you just trademark “jony ive” and make “aIfones” or “ipudz?

    Yes that’s it
     

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