Apple could be the next "Nielsen" rating system!
boncellis said:
In the cases of Battlestar Galactica and Conviction, I think it helped. I certainly would not have seen the Conviction pilot had it not been offered the way it was.
The first thing I thought when I saw that Apple's Multi-Pass was a pre-pay/"true" subscription model that allows you to
own content, rather than one that ties you into a continuous "membership" fee in order to only
rent content [ala Napster, Real, etc.] was:
"This is a
great way for television networks to gauge initial viewer interest for their shows and also adjust accordingly based on the viewer "response" [in the form of individual episode purchases/Multi-Pass renewals in this case]."
Most interesting to me is the ability for the networks to gauge the per episode purchases vs. the Multi-Pass subscription purchases which may indicate whether a show is on it's way up or down in popularity and therefore ratings.
Viewer scenario's like these is what I'm envisioning that the networks would be keeping close tabs on:
Scenario A:
1 - pilot episode is purchased [or downloaded if free. This can be gauged as well]
2 - individual episodes are purchased [or if the pilot is really good, skip #2 and go straight to #3]
3 - Multi-Pass subscriptions renewed regularly
Conclusion: WE GOT A HIT!
Scenario B:
1 - pilot episode is purchased [or downloaded if free. This can be gauged as well]
2 - no [or very few] individual episodes are purchased
Conclusion: CANCEL!
Scenario C:
1 - pilot episode is purchased [or downloaded if free. This can be gauged as well]
2 - individual episodes are purchased [or if the pilot is really good, skip #2 and go straight to #3]
3 - Multi-Pass subscriptions renewed
4- significant decrease in Multi-Pass renewals back down to individual episode purchases* or no purchases**
Conclusion: FEW HIT WONDER!
Either:
* MAKE IT BETTER!
** CANCEL!
As far as the [hopefully upcoming] iMovie Video Store, I still want Apple to have a combination service:
- $9.99 pay to own
- $19.99 monthly unlimited rental [limited time or limited views] with a $4.99 pay to own option for previously rented movies.
NOW GIMME MY vPOD [iPOD AV... whatever

] and/or MacPOD [pda/tablet hybrid] APPLE!!!
