If you ask most average non-tech savvy users why they like iOS, they can't tell you exactly, but they just love it, it's magical. In fact most tech savvy users can't explain either. And it's the little things, there are so many little details in iOS, attention to small details is incredible... Couple of examples... - Double tab space bar to get a dot(.) and a space - Names that you have entered in your Contacts are suggested/corrected when you type them anywhere else... this is particularly good if you have Contacts with complex surnames or names, when you start typing their name in a message or notes or anywhere a correction bubble pops up. - Camera controls, icons and preview thumbnails rotate as you rotate the phone from portrait to landscape. - You know that ".com" on the keyboard when you are entering a web address? If you add a dot manually and then tap on the ".com" button, it still only registers one dot instead of "..com" - If you're on the call and an alarm rings, it starts ringing quietly and through the ear piece to let you know that the alarm is ringing. - Scroll lock - Keyboard invisibly widens hit detection for predictable words when you are typing. So that's what I noticed and there must be so many more little things that overall make for a wonderful experience. And just for the interest I tried these with an Android, Galaxy S II and old double tap space key for a dot works, no magic.