If you ask most average non-tech savvy users why they like iOS, they can't tell you exactly, but they just love it, it's magical. In fact most tech savvy users can't explain either.
And it's the little things, there are so many little details in iOS, attention to small details is incredible...
Couple of examples...
- Double tab space bar to get a dot(.) and a space
- Names that you have entered in your Contacts are suggested/corrected when you type them anywhere else... this is particularly good if you have Contacts with complex surnames or names, when you start typing their name in a message or notes or anywhere a correction bubble pops up.
- Camera controls, icons and preview thumbnails rotate as you rotate the phone from portrait to landscape.
- You know that ".com" on the keyboard when you are entering a web address? If you add a dot manually and then tap on the ".com" button, it still only registers one dot instead of "..com"
- If you're on the call and an alarm rings, it starts ringing quietly and through the ear piece to let you know that the alarm is ringing.
- Scroll lock
- Keyboard invisibly widens hit detection for predictable words when you are typing.
So that's what I noticed and there must be so many more little things that overall make for a wonderful experience. And just for the interest I tried these with an Android, Galaxy S II and old double tap space key for a dot works, no magic.
Very odd how some of these "little things" most iPhone users do NOT notice have been available on previous phones.
Double-Space = ending a sentence with period = BlackBerry (for eons)
Names in Contacts available in Emails (subject/body), sms/mms, twitter & other IM chat forms, dialing a name for a call brings up all their contact information = BlackBerry again.
The ability to set the alarm to notify you during a call or NOT = BlackBerry.
I'll agree that the iPhone is KING and I LOVE it, really do - it took me 3 try's at iPhone to get used to it.
There are some LITTLE things that ARE annoying that even a simplistic feature phone can do that I cannot do on iPhone:
type an sms and press send when OUT of coverage, expect it to send when back into coverage automatically: iOS5 beta 3 still doesn't do this. You MUST go back to tap on it and "resend".
Turn off the phone and can rely on the sub-system to turn ON just the speaker and screen for the Alarm to activate and notify; then go back into a deep sleep or into full off again. Saves battery life especially when travelling.
Delivery reports when sending sms/mms msg's .. this thankfully will be back on IOS5
Apple is getting better at this phone game and I pray they continue to innovate EVEN when the chips are down like what RIM is facing currently. Apple has a bad history of giving up on products quickly when they don't sell well: iPod Speaker, Power Mac G4 Cube, etc. Only the Newton lasted several years despite it not selling.