probaly just a cover up
jobs: we have to hurry and add some feature so people don't think we're upgrading itunes to change anything that our brilliant programmers forgot to leave out.
hahahaha, I think the iPhone developers are like the iRaq government. "oh, they're expecting us to fix stuff by September? Pfffffft, I'm going on vacation."
But seriously, I would like some user friendly updates, not just a wifi store...something that won't cost me extra to use it. Please?! Hello? Apple? You there?