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iTunes Chief Eddy Cue: Apple Execs Don't Make Notes on Apple TV+ Scripts
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Netflix shows are available in the TV app also. It’s an aggregator, not meant to dethrone anything, but rather to facilitate finding things.
I guess he can retire that title officially once macOS Catalina and iOS 13 are released. Maybe one of these days, Eddy himself will retire, too.
There's this nice little Netflix link in the bottom left corner that disproves your disbelief.
Granted, I was surprised to see it too in the prior update. Ultimately, Netflix is on board with Apple's TV app, it's just an aggregator, and TV+ is just another one of the many channels in that aggregator. Look right above the play button, it shows it will open in Netflix:
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That link will kick you out to the Netflix application, Netflix have said they don't want their content to be streamed from Apples app.
Where did I say Netflix was a "subscription channel"? Only channels directly subscribed through the app will play in the app, but just because it doesn't play in the app doesn't mean it's not a channel of aggregated content. The point is, Netflix content is integrated with the TV app, the TV app isn't designed to compete with it, but welcomes it. The TV app is just an aggregator, and TV+ is just one of the many channels on it.
You've just said in your previous post "Netflix are on board", they are not they just can't stop Apple from redirecting from the TV app
"How" they are on board is your bias. Where did I say they were on board with subscriptions? Your view is narrow. Netflix allowing it's shows to be indexed means they are on board to some degree, they previously did not allow indexing by the TV app. So, yes they can prevent Apple from indexing their shows, and they have allowed it.
No, they’re not.
You can add Netflix shows to Up Next only if they exist elsewhere (iTunes) but Netflix is most definitely not in the TV app.
You don’t appear to understand how the Apple TV app works so I wouldn’t expect you to understand the strategy on how it’ll help Apple TV become the place to watch TV.
Darth Tulhu
macrumors 68020
I have a million songs in my head from the 80's and 90's that I've recently realized I've been singing wrong in the shower.
I LOVE music app lyrics.
And yes, I didn't even go the karaoke angle (not that I'd do karaoke, I'm a Sith after all).
In Developer Beta 1, Netflix shows weren't on there. In Beta 2, Netflix shows were indexed but adding to the Up Next was broken. Regardless, you're focused on the fact that Stranger Things can't be added to up next, I'm pointing out the fact that Stranger Things is even on there AT ALL.
You're conflating matters, being the central location of accessing shows, does not remove the existence of subscriptions to content sources. I can solely search though the TV app, while maintaining my subscriptions to the services that app indexes. It doesn't inherently mean a situation of conflict.
That being said, by Netflix allowing their shows to be indexed, they have created a level of discoverability that would aid in directing people to the show on their app. If Netflix didn't allow their shows to be indexed, then people wouldn't be able to discover what's on there and then I could see Netflix being left behind. However that's not the case, so instead it's a boon for driving traffic to Netflix. Yes, it provides people with other sources to watch that same show. But that's meaningless to people already subscribed to Netflix, as they will watch it through Netflix. They'll just want to discover things centrally, and they won't be jumping ship.
The only regard which hurts is where non-Netflix subscribers use the integrated subscription methods rather than going to Netflix to subscribe. That being said, as those subscriptions are made in app, it's not really the "TV app" dethroning anything. If I subscribe to HBO through the TV app, I am an HBO customer not a TV app customer. Yes, Apple possibly takes a bite, but I'd still be HBO's customer. The TV app won't really have subscribers itself. Only TV+ will.
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I'm also an old school Apple fan. First I don't understand the big issue with Apple having some fingers in the creative pie. Apple is paying people to produce content to show on their service. Of course they want it to be content they want to show. Even believing Cue here word for word leaves a lot of room for Apple to exert control, **as well they should**.
That said, I'm stilling keeping an open mind, but so far, I've got zero interest in any of the shows I've heard of. For me, they range from uninteresting to really bad sounding. And Timmy came out saying the shows are designed to change the way you view the world. I don't want my world-view changed, I want to be entertained. Walt Disney said he'd rather entertain people and how they learn something than try to teach them something and hope they're entertained. In that sense, Apple+ is setting itself up for failure.
And there's something like 20 subscription TV services starting in the next year. Apple is going to be entering a very difficult market in the entertainment space with a line of products where entertainment is not their central goal. It's going to be very hard for them.
Availability of supported apps in the Apple TV app
Netflix not listed on the above Apple page.
Straight from the horse's mouth, so to speak:
March 18, 2019: Netflix says it won’t be a part of Apple’s upgraded TV app, analysts still skeptical of Apple’s plans
"Meanwhile, Netflix CEO Reed Hastings addressed Apple’s ambitious streaming plans at an event. Hastings said that while “Apple is a great company,” Netflix wants to be able to control its own content through its own app.""[/URL]
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I really don't hold much hope for Apple's tv shows. There are already channels available that are family friendly. Yes, they are safe for kids to watch. No, most kids over the age of 5 don't watch them. They are extremely repetitive and boring, both inside their own reality and also compared to other family friendly shows. Real life isn't clean. What people enjoy seeing is trouble and confrontation where the main characters are sometimes the winners. Most people feel (rightly or wrongly) that 99% of the time being decent is a fast track to failure. But you can't show those situations effectively in a rated 'G' show. And I haven't even touched on Disney yet, which has 96 years of popular and award winning movies, songs, and tv shows to choose from before producing a single new show. And they also have access to their own various studios, like Pixar, Disney animation, ESPN, and ABC to provide new shows, or reruns of popular old ones.
I don't wish Apple bad fortune, but I don't see a way for them to succeed here. It's not where their expertise is, and a lot of other companies have tried to start up and discovered that they didn't know how hard and how expensive it was to be in the entertainment business. Apple got lucky once, because when they got into music the record companies were more interested in shutting down file sharing and streaming music, instead of packaging and selling it themselves. They sold the rights to Apple for a song and kept trying to sue people who's IP appeared on some song sharing pirate database. The current streaming and movie companies aren't that stupid.
I don't wish Apple bad fortune, but I don't see a way for them to succeed here. It's not where their expertise is, and a lot of other companies have tried to start up and discovered that they didn't know how hard and how expensive it was to be in the entertainment business. Apple got lucky once, because when they got into music the record companies were more interested in shutting down file sharing and streaming music, instead of packaging and selling it themselves. They sold the rights to Apple for a song and kept trying to sue people who's IP appeared on some song sharing pirate database. The current streaming and movie companies aren't that stupid.
“As for the show that he's most excited about, Cue says that he can't wait for "Dickinson," a show about the life of poet Emily Dickinson that stars Hailee Steinfeld.” Yep - it’s got “next Game of Thrones” written all over it. Here’s your head of Apple programming.
I wouldn’t put too much stock on 3rd party content - in 2-3 years or less everybody (Disney, Warner, NBC Universal, etc.)-will be taking their shows and anyone not making their own home grown content will be DOA
That’s why Apple’s strategy is brilliant. They’re giving users a reason to use the TV app by producing AppleTV+ only shows while also welcoming other content producers to integrate their apps as channels inside the Apple TV app.
Traditional TV content producers like the original broadcasters NBC, CBC and ABC have shown that they don’t want to be app developers; they want to produce content and get paid by users to stream it. They’ll happily let Apple handle the platform while they get paid by users to subscribe to their content.
So again, Apple produces reference content, about just one new show per month while integrating channels within the app for third parties to sell their subscriptions. It gives Apple TV+ the original content plus third party content, without Apple having to buy that third party content. Overall, it matches what Netflix does but allows it to grow substantially as other content producers add their channels within AppleTV.
I always get on edge when someone mentions "the best shows".. The best for who ?
You can't please everyone. It'll take a wile to kick off, but should be interesting to see what Apple spits out.
You can't please everyone. It'll take a wile to kick off, but should be interesting to see what Apple spits out.
Ok then, perhaps you'd like to justify why I can't watch TV shows in 4K on my 5K iMac? It's not likely that Apple's original TV shows are constrained by any licensing restrictions that would make this impossible.
Perhaps you'd also like to justify why Apple dropped support for the Mac Pro 5,1 in Catalina when this Mac Pro is more than capable of running this OS with no issues whatsoever?
Here's my answer to both these questions: It's not about the experience. If it were, neither of these questions would need to be asked. Instead, it's about the money.