omg why can't Apple just make the new Mtv, the way Mtv used to be when they played music videos? They have all these music videos already, they have Apple Music, they have the Apple TV... put it all together. No, that would make sense...
.... it's also sharing news "you should be reading." Cue says
According to Cue, Apple News is a unique service because itisn't focusedon advertising, so it's not solely providing the news you want to read - it's also sharing news "you should be reading."
omg why can't Apple just make the new Mtv, the way Mtv used to be when they played music videos?
If that were the case, nobody would produce. A large company like Apple should be able to reach the scale it takes for it to be efficient.
I'm happy with the state of Apple in 2018.
That said, Cue just rubs me the wrong way. I can't exactly say why. Hopefully my instincts aren't reflective of how good a job he does.
Lots of Cue hate around here I see...
Interesting point about Apple News. I tried it a bit when it first came out, but it never really grabbed me. Anybody around here still use it regularly and what do you like about it?
Netflix and Disney are partners with Apple. Eddie didn't say their partners have no quality. He just said that Apple is only interested in quality. To me, that reads that Apple's initial original content will be sparse when compared to the hundreds of titles that Netflix seems to release every month and the dozens of superhero movies that seem to come out every year. If you ask me, both Disney and Netflix have a very mixed track record on quality but they both overdeliver on quantity to the point of saturating the market with forgettable IP.I thought Netflix and Disney offered quality.
Or so I’ve heard. I don’t watch much tv, just a scattering of DIY shows. Anyway, I’ve heard nice things about Netflix and Disney so what is Eddie talking about?
Ah, thanks for clarifying Eddy’s statement for me.Netflix and Disney are partners with Apple. Eddie didn't say their partners have no quality. He just said that Apple is only interested in quality. To me, that reads that Apple's initial original content will be sparse when compared to the hundreds of titles that Netflix seems to release every month and the dozens of superhero movies that seem to come out every year. If you ask me, both Disney and Netflix have a very mixed track record on quality but they both overdeliver on quantity to the point of saturating the market with forgettable IP.
I always forget about Apple news because I spend most of my news cycle time on an iMac. But every time I stumble upon Apple News, it does offer a solid experience. I just think Apple needs to find a way to seamlessly offer the service across all iOS devices and MacOS devices alike the same way that iMessage functions across platforms.Lots of Cue hate around here I see...
Interesting point about Apple News. I tried it a bit when it first came out, but it never really grabbed me. Anybody around here still use it regularly and what do you like about it?
iTunes was bad long before Steve passed and Apple TV has only improved since Steve passed. I'm not an Eddie apologist but those are not good examples of Eddie's incompetence.I can’t take Apple’s content ambitions seriously as long as Eddy is in charge of it. iTunes and Apple TV have been two of Apple’s worst products/services since Steve passed.
Lots of Cue hate around here I see...
Interesting point about Apple News. I tried it a bit when it first came out, but it never really grabbed me. Anybody around here still use it regularly and what do you like about it?
You're making big assumption there. You may be right but if Eddie's "all in" comments are true, I'd expect Apple's original content to be offered on non-Apple devices as well. The big names and producers involved with these original projects would not be working with Apple if their potential audience is capped at 5% (the percent of AppleTV devices) of U.S. audience.And the other problem is, that Apple's content will only be limited to Apple hardware, unlike every other solution which is multi platform, and integrates perfectly into different mobile, tablet, computer and tv's.
I think you're 100% right on Eddie's meaning of "quality over quantity". However it's no less trite than any other bog standard marketing phrase. Quality content depends on quantity. Quality content doesn't just become quality content because that is your goal. You gotta kiss a lot of frogs to find that prince. You gotta squeeze a lot of stones to make a diamond. <insert more phrases here> If making quality content were as easy as "concentrating on making it"... well, everyone would do it. There's no guarantee what they perceive as quality will be perceived as that by the public. A mix of well thought out projects and lots of them is how success is gained in the entertainment industry.Netflix and Disney are partners with Apple. Eddie didn't say their partners have no quality. He just said that Apple is only interested in quality. To me, that reads that Apple's initial original content will be sparse when compared to the hundreds of titles that Netflix seems to release every month and the dozens of superhero movies that seem to come out every year. If you ask me, both Disney and Netflix have a very mixed track record on quality but they both overdeliver on quantity to the point of saturating the market with forgettable IP.
Where do you get it's cheaper to produce than to purchase?
The only justification to produce is to build a library of content you don't have to perpetually license, especially if you have any hits. Otherwise, it's far cheaper to pay a license fee and drop content that isn't performing well. Production is capital intensive and quite expensive, taking many years to recoup that initial investment for the majority of shows, if ever.
On the topic of Apple's content plans, Cue said the company is "all in." "We're completely all in," he said.
You're right but it works both ways. Creating tons of content will only obfuscate your truly standout titles. I'm sure Apple is gunning for a balance of both quality and quantity but they always choose "quality" because it is at the center of their brand messaging and because terms like "quantity" conjure up things like spec wars and companies like Samsung throwing everything against the wall to see what sticks. I also believe that Apple is trying to prepare subscribers for an initial smaller offering of titles compared to all of the other streaming services out there because Apple has such a late start here.I think you're 100% right on Eddie's meaning of "quality over quantity". However it's no less trite than any other bog standard marketing phrase. Quality content depends on quantity. Quality content doesn't just become quality content because that is your goal. You gotta kiss a lot of frogs to find that prince. You gotta squeeze a lot of stones to make a diamond. <insert more phrases here? If making quality content were as easy as "concentrating on making it"... well, everyone would do it. There's no guarantee what they perceive as quality will be perceived as that by the public. A mix of well thought out projects and lots of them is how success is gained in the entertainment industry.
Besides, it's easy to say you're going to do something. Actions thus far (their public facing programming efforts) tell a story opposite of quality.
Stop being a racist.No wonder their content is so bad, Eddy Cue is in charge.
Stop being racist .I'm happy with the state of Apple in 2018.
That said, Cue just rubs me the wrong way. I can't exactly say why. Hopefully my instincts aren't reflective of how good a job he does.
Lots of Cue hate around here I see...
Interesting point about Apple News. I tried it a bit when it first came out, but it never really grabbed me. Anybody around here still use it regularly and what do you like about it?