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iTunes Creator Jeff Robbin Heading Apple Television Effort?

I dont mind with an Apple TV set as long as it use plasma. Seeing from Apple side, it wont happen. They will stick with led backlit lcds for the sake of thiines and enviromental issue :rolleyes:

I dont know about you but to me plasma is still king of flat panel TVs. It offers CRT natural characters on the jungle of high defintions. I own a Panasonic 54" z1 from back in 2009 and i still having a hard time to find any led that can match this panasonic

Shame how many companies decide to abandon plasma in favor of lcds.

With plasma, it's not expensive to have 180degrees viewing angle. It doesnt need any extra cost to make plasma with "local dim backlight". If it display black, it switches off completely.

A bit of extra power saving and thinness just not worth to sacrifice the video performance of a plasma. Not to mention motion smoothing on LEDs sets seems overly done and executed.
 
While I understand that most Apple products are pricey, it's not unheard of that Apple comes out with something at an extremely competitive price. iPad anyone? $999 Macbook Air? Competitors are still having a hard time matching the price of these with similar products. Apple could come out with a tv matching or coming close to competitor pricing while offering something entirely new.
 
Why are people so ignorant and negative to AppleTV? I bet those were the same people that said that a tablet was not useful. The same people that said I can just listen to the radio instead of an iPod. The same people that said I'll buy a laptop made from Dell/Compaq. The same people that said Winamp was better than iTunes.

Apple is the largest company (market cap) in the world because of one reason, Steve Jobs makes you want products that you didn't know you wanted. And when you try it for the first time, you'll be amazed. That is how it works and that is why Apple will succeed.

Revisit this thread in 3 years and things will be different. People will be talking about AppleTV2. Technology changes. When you have 70 billion in cash, you can stay on top of technology the quickest.
 
imagine your tv breaks and you got to ship it back to apple for repair or you put it in your truck and take it back to apple carrying it yourself unless of course they will provide a service that they will pick up your tv or repair it at your house or something like that but probably that will be a 3rd party company doing the repairs.
 
tidalxwave said:
Why are people so ignorant and negative to AppleTV? I bet those were the same people that said that a tablet was not useful. The same people that said I can just listen to the radio instead of an iPod. The same people that said I'll buy a laptop made from Dell/Compaq. The same people that said Winamp was better than iTunes.
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Because it has to be about more than just overcoming the disliked business model of the current cable companies. Apple will have a problem marketing a TV that's significantly more expensive than existing TVs - especially when 95% of the time with a TV is spent passively watching programs - and that isn't something that Apple will change.

Apple is the largest company (market cap) in the world because of one reason, Steve Jobs makes you want products that you didn't know you wanted. And when you try it for the first time, you'll be amazed. That is how it works and that is why Apple will succeed.
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Steve's dead. Sorry to be blunt - but Apple need to make money off adding value - particularly in a very established field like TVs.

Revisit this thread in 3 years and things will be different. People will be talking about AppleTV2. Technology changes. When you have 70 billion in cash, you can stay on top of technology the quickest.
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Sure, Apple has the money to become just another TV cable company. Is that exciting or different though?
 
so I guess apple now is going from having few products to having lots of products again and isn't that what got them in trouble the first place?
 
tidalxwave said:
Why are people so ignorant and negative to AppleTV? I bet those were the same people that said that a tablet was not useful. The same people that said I can just listen to the radio instead of an iPod. The same people that said I'll buy a laptop made from Dell/Compaq. The same people that said Winamp was better than iTunes.

Apple is the largest company (market cap) in the world because of one reason, Steve Jobs makes you want products that you didn't know you wanted. And when you try it for the first time, you'll be amazed. That is how it works and that is why Apple will succeed.

Revisit this thread in 3 years and things will be different. People will be talking about AppleTV2. Technology changes. When you have 70 billion in cash, you can stay on top of technology the quickest.
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We're not! The Apple TV is a great value product that works perfectly with our existing TV sets and have the potential to do all the things proposed by various people in this thread.
Now, the idea of adding a fixed display panel to it, that's stupid.
 
Steve Jobs: "I've cracked it"

Trying not to sound presumptuous but I think I've cracked it!

Apple works with its telecommunication partners like AT&T to offer their customers an LTE powered AppleTV 3 box for free in exchange for data plans. Apple sells the content from iTunes, telcos make a killing on data plans and leave all the content negotiations and management to Apple.

There is a pending issue with this in that a lot of telco's are also cable providers. I can't speak to the US which I'm not familiar with but Rogers in Canada is both an Apple partner in selling the iPhone and a competitor in selling cable TV. Still, Apple can use its incredible influence to pitch this idea to competing telcos.

Whoever works with Apple, is going to make a lot of money selling data to customers. The ATV3 can double as an Airport with its source being totally over the air LTE, no cables in the wall.

You get home, plug in your new ATV, it configures itself to the LTE signal of the provider you bought it from and gives all your devices WiFi signal. If you have a contract for your iPhone, your data can be all one plan. Data for your iPhone, and for your AppleTV by which you also get data for your home Macs and PCs.
 
MacSince1990 said:
"iTunes Creator"? That's a bit generous, given the original iTunes borrowed very heavily from Cassidy & Greene's SoundJam MP-- down to the code it used. Apple bought it, so it wasn't stealing, but it certainly wasn't original.

Hell, even the early OS X (carbon) versions of iTunes still had SoundJam code.
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You don't say?

SoundJam MP was developed by Jeff Robbin and Bill Kincaid and released by Casady & Greene in 1990.
 
colbertnation said:
I don't get why Apple fanboys hate on Blu-ray so much. I think it is fantastic, and definitely like it better than streaming 720p, or downloading 1080p over the Internet or something.

I'm honestly curious to know though. I can see why Jobs hated it (not Apple's own invention, therefore not proprietary enough, blah blah), but why do fanboys hate on it?
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Who said anything about anyone hating anything? It was a JOKE. Highlight the word, right-click, choose "Look Up."
 
I think I see it coming together now, if Robbin is heading the project. He does software, not hardware. The soul of the future Apple TV is the software.

Think about it, the iPod changed how we listen to music--but not how we acquire it. iTunes did that. Does anybody besides me think it's odd that a company as obsessed with detail and perfection sells TV and Film content through a service called iTunes?

I can see the following:

Apple splits off iTunes into iTunes (music) and AppleTV (video). They already essentially do this with the App Store, iBooks, and to some extent Game Center. AppleTV content is delivered via iCloud to any iCloud capable device providing content that is viewable anywhere in ways that cable companies simply won't do.

Apple continues to sell a set-connected box that handles the majority of Apple TV functionality and features to come in the future. This way more people are included in the ecosystem a la iTunes for Windows users.

Apple also sells and markets an Apple branded HDTV. This would be a premium product with some features that the connected box doesn't have. A FaceTime camera is the perfect example as it would be unrealistic to include this on the box.
 
what will happen to apple if apple's tv set actually flops and they lose lots of money? will this be one of apples products that don't take off? just wondering. That is if there is even going to be a apple tv set.
 
Why reinvent the television? Why not reinvent the little Apple TV making it a combination of the mini and the current Apple TV making it an HT of your dreams?
 
carlgo said:
...but if Apple can put together the ultimate universal remote that would be another quite likely possibility.

Of course it would have an iTunes button and AppleTV functions for easy downloading without going into menus.

......So, you would have one quality set-top box, a super-duper remote to operate it, a disappearing super-quality TV and wireless speakers of any brand you like and can afford, and in any number as well. How could it be better? Who wouldn't buy into that?
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Erm - Use your Apple TV and Airplay to mirror your iOS movements, controlling the whole THING from a small app on your iPHONE / iTOUCH / iPAD ?

Why MAKE a remote, when they can MAKE an APP ?

The TV can have the same draw towards the iSERIES as the iPOD did towards Apple's Compters.

"Oh, Apple make Computers as well as my iPOD?" - BUY...
"Oh, Apple make IOS Devices as well as TV's? - BUY...

I predict NO remote but link your iOS Devices.
BYODKM :apple: = BYOiOS 4 TV :apple:

AT.
 
Oh my god !

You mean SJ isn't the only person behind the products ?

I am loosing faith in my god :rolleyes:


Apple is going to be just fine.


The creative team is still there.


One less CEO means nothing.

He was pretty cool, but not the company or even the soul of the products.

Several cool ideas passed and more shot down by him, but he was nothing more than a guy doing the best he could with a whole bunch of talent.
 
why doesn't apple reinvent the restroom instead? there hasn't been new tech for the restrooms in a long time. I heard bill gates is working on that but maybe apple should beat them to it and reinvent the toilet? maybe call it the iToilet or something.
 
KnightWRX said:
And that doesn't require a 1800$ TV Set, it just requires an Apple TV set top box and a Airport Express connected to an Internet connection.
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It's going to cost $1800?

I sure wish Steve would have consulted you before wasting any time and money on this.
 
mentholiptus said:
It's going to cost $1800?

I sure wish Steve would have consulted you before wasting any time and money on this.
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it's probably going to cost more then 2,000 dollars and have less features then the other tv's that are out there. You would have to wait for 2 years after the first set to get the one that has all the features.
 
As others have mentioned, it will be all how they deliver the product rather than what the product is.

I think that people are focusing on the wrong aspects of the entire thing. People swearing by their existing sets and saying that people won't ever want to give up their preference of plasma over LED. I think it will come in two form factors. The existing appletv box as well as a custom set. The custom set would be home to many of the fancier features (facetime, special sensors that people are wishing for, and the like) and the appletv box will keep it simple. They won't have extra components shipping with the tv box to compensate for the lack of features (I don't see anything being shipped with the mac mini - it's a computer, but they're not trying to make it the iMac are they?)

As for the pricing, others have also mentioned that there are items that are priced in a very competitive fashion when compared to the rest of the market (iPad and Macbook Air as two examples) and there is a good reason why those are priced as such and the custom set would be as well. Content. These devices are designed in such a fashion that the average user (maybe not the average macrumors user, but the average jack or jill) will use their app stores.

Customer A buys a macbook air and needs an app. He heads right to the app store and 30% of every purchase goes towards apple. The lack of disc drive and convience of the app store drives him there. Why would you snoop around the internet tossing your credit card information into questionable sites where as with the app store you can just type in a password and your information is already saved.

Same story goes for any iOS device. There is no doubt that they make a profit off the hardware that they sell here, but these devices are just a means to deliver their content and to act as a store front for their apps. When the app store was released that may not have been the intention of it, but taking 30% of billions of downloaded apps makes a pretty decent buck.

The tvbox and custom tube will be there to provide an easy shopping experience for the user. Renting movies through apple is already easy enough, all they need is a way to provide up a wide variety of up to date and current tv shows.
 
Most people place picture quality above all other criteria when choosing a TV set. No matter how great the software on this Apple television is, no matter how easily it changes channels, records shows, displays your digital photos, lets you rent movies through iTunes, or streams music through your speakers, I have a hard time seeing people choosing it over the competition if its picture quality isn't the best. It's like the Apple Hi-Fi--it was very sylish and well integrated with iPods, but it didn't have the best sound quality so it died. The odds that Apple will consistently have the best picture quality in comparison to every competing set seem very low--competition in that market is amazingly fierce.
 
AidenShaw said:
But nobody downloading video from Apple is concerned about picture quality....
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I still want the best Picture quality when playing video games and watching blu-ray movies. I don't want a tv set that doesn't have great picture quality especially for playing video games and I also need a high refresh rate
 
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