netnothing
macrumors 68040
One reason is that Ultra Violet codes are available for more movies and there are more people using UV than iTunes. Just supply and demand. For example, there is not a iTunes code for San Andreas, Pixels or Vacation.
Yeah Disney kind of got it right.....wish the entire industry would work like that.....buy anywhere/watch anywhere.
I've stuck to mostly iTunes purchases in the past just because I never pay full price. I always have iTunes money that was purchased at either 20-25% off.
-Kevin