time to buy apple stocks. because this increases sales of apple tv, ipods and there will be the halo effect. people will buy more mac's. all in all very positive.
I think to say that we will never see movies in UK/Europe is a bit strong. granted Apple has not been too vocal about their plans, but they have never said that they would not be rolling out movie downloads to the EU. My understanding of the issues surrounding the delays aredown to contractual negotiations with the studios and VAT issues, not a reluctance by Apple to introduce the service.
You are right that the lack of movies in UK is downside to owning the Apple-TV compared to the US, but it is only a matter of time that the service will roll out in Europe - which is after all a potentially much larger market and surely to be a growth engine for Apple to meet those high expectations Wall Street is setting. In short (long term) Apple can't effort NOT to be in the European online movie retail/rental market.
$2.99 for 30 days. Hmmm... That seems to make Blockbuster Video a little pricey.
To respond to a few things that have been brought up:
On Netflix: It is possible (and quite easy) to suspend your account for a period of time, during which there is no charge, nor any movies sent out. I used that when I moved a year ago so that I wouldn't have to worry about movies being sent to my old address after I moved out.
On HD movies: Those of you who have gigantic HDTVs andTVs and all the other latest and greatest gadgets, where do you get the money for all that stuff? Some of us are still using small CRT televisions and use VCRs to record television shows we're going to miss while away from home
. I guess if I wanted to max out a few credit cards, I could have all the cool stuff, but I'd prefer to keep my credit score up and not have the bill collectors come and take it all away in a couple of years.
I'm all for movie rentals from the iTunes store, regardless of whether they're HD quality or not. I would still hope that HD quality becomes available within a year or two, as HD-DVD/Blu-Ray discs and players will be much more prevelant by that time, but for the time being, near-DVD quality is fine for me. My iPod dock hooked up to my old-skool television can play movies and TV from iTunes just fine.
On the subject of multiple-week vacations and world travel: I think the majority of Americans don't earn enough money to pay for what they have, let alone spend thousands on a trip around the world without going into serious debt. If money were no object, I'd probably spend a few months travelling the world with my wife. There are plenty of places we'd both love to see, and it would take a while to see them all. But we're poor (by US standards) so we don't get to even travel around to the scenic places in our own country, let alone anywhere else.
/rant
(1) Are you seriously telling me that with all the hardware that Apple can throw at encoding that they have costs which justify a (theoretical at this point) $2 price difference between e.g. 640*340 movie and a 720p encode? I assume that they do not encode each movie download on the fly, therefore only need to do this task once for each movie/tv show offered on the site?
2) Same argument would apply to the storage. Granted, larger formats are going to be many multiples times larger in terms of file size, but again, only a few instances are needed - although I can't obviously know the inner workings of iTunes - it is conceivable that have multiple instances across multiple server farms to speed up disc access, or maybe they use some sort of Layer2 acceleration. Dunno. But in any case, not a huge difference in hosting cost given the economies of scale of hosting 100s even 1000s of titles and
(3) Bandwidth is the most likely justification for additional cost for HD, but I'm still not convinced that it is going to add up to an additional $2 per rental. Granted the brick and mortar online rental outfits do not have high bandwidth costs beyond providing access to their online system, but they do have real estate to manage and pay for in addition to staff to put those discs into packages for mailing out etc. Whist on the other hand once the initial set-up of each movie on the Itunes system is taken care of, one would assume that the vast majority of the interactive process of purchase and distribution from itunes would be automatic and not nee human intervention except on the part of the customer.
Since the download time for the customer is going to be substantially longer for HD and the traditional online DVD rental outfits are ramping up with HD media for the same cost as SD, then the convenience aspect of iTunes is diminished - it takes the same amount of time to turn around an SD rental from netflix et al as any other title. On that basis I don't see how Apple could charge a substantially higher price for HD offerings, especially if their aim has to be taking customers away from DVD rental houses.
/mij.
Well said. And I will add.
For those of us who are not poor, we don't make much per hour. And therefore have no time for vaction or to use gadgets. Also work is fast paced. If I were dumb enough to take a three week vacation, when I got back I would be so behind, someone else would politely take my job.
It is the way of America. Either you don't have the money to afford it, or you have the money, but not the time.
Back on topic: I am busy and I need to relax, and I want movie rentals on iTunes. Like leafy says, HD quality be damned...before we talk about HD quality how about we get the rentals first. As it is now, movie rentals on iTunes are of "zero" quality.
If 480p movies were $3 and 720p were $4, and you had a 720p TV, how many of you would pay the premium for the higher resolution? How much a premium would you be willing to pay?
If 480p movies were $3 and 720p were $4, and you had a 720p TV, how many of you would pay the premium for the higher resolution? How much a premium would you be willing to pay?
$2.99 per movie for 30 days works out to less than 10 cents per day. That's 90% less than the price of Redbox. I think Apple's pricing is very competitive.![]()
You can't say that $1/day (Plus driving and the possible lack of selection) is a better deal than $2.99/30 days (minus cost of gas, inconvience of driving and dealing with whats in stock...)
I think if Apple gets this goin it's a great idea - ESPECIALLY if you can rent, then if you like it buy it minus cost of rent...
Uggh! Who cares, I usually watch the movie the same day I get it -- who needs 30 days?!
If 480p movies were $3 and 720p were $4, and you had a 720p TV, how many of you would pay the premium for the higher resolution? How much a premium would you be willing to pay?