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What's ironic is that it's easier to get around copy protection of hard media rentals than it is to copy DRM'ed files from iTunes. All one needs is HandBrake, Cucusoft or whatever, and for a small monthly fee or per-disc rental charge, you can make permanent copies for yourself. I like how the studios are balking at Apple for the $15 max price for movies, even though you're getting a product that has no extra features, no closed caption and no solid physical packaging to store in a collection.
 
Yes!

Oh, Oh, please let it be so!

It's never made sense to me to buy movies from iTS, but rent for $3 for 30 days would be killer. I'd definitely do it. Apple will have a new movie rental customer in me if they can secure this.
 
I wish they would adopt a netflix model. I can stream any movie at one hour per dollar of my subscription. So I pay $18/month to have 3 physical movies at a time but I can also stream 18 hours of movies a month.
 
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