iTunes Movies to be sold for $9.99?

[jasonbogen]

High School High jumped from #93 to #5 in less than 1 1/2 days. The $1.99 price was only up for a shortwhile.

How many people will have had to have bought this movie at $9.99 to bring it within the Top 5 in such a short amount of time?

Alot.

Well the first full length movie ever at iTunes is selling well, the evidence is in. You should have a career in marketing. By the way, if you notice from my post which you referenced, the fact that it was 1.99 originally was #3 on my list. The fact that it just came out and is HUGELY popular with an age group that watches things over and over again was 1st, followed by the fact that it was the first full length movie and there are people purchasing it out of curiosity. All Trumped by the fact that the point I was making had more to do with the overall marketing strategy. Apple is trying to bring people to the Mac platform. You could make the same profit selling fewer items at a higher profit margin, but you get less people exposed to Apple. Not good! You give people a great deal that they can't get anywhere else and they go to you. That means more iPod sales and more Mac sales as Apple positions their products as the total home media solution (despite the fact that iTunes and thus iPod are available to PC users).

Jason

 

[flat6]

$1.99 is appropriate for 320x240.
$2.99 would be right for 640x480 (with 5.1 audio)
$3.99 would be right for 1280x720p. (with 5.1 audio)

Anything more is rediculous. I can go rent a new release on DVD for around $3, and go see it in the theater for $7.

Exactly.

First off, having permanent-purchase for movies is moronic. I've seen about 700 movies in my life, and of those, I'd probably watch only 10 or 20 of them for a second time. I'm sure some people that see all of 10 blockbuster movies every year feel a desperate need to collect them, but I need a one-time-viewing option.

Secondly, it costs me $5 to walk down to street to watch a movie in a theatre, or to rent it on DVD. These companies have to deal with renting, cleaning, staffing, stocking these places... all Apple basically has to set up a a bunch of servers. Vastly less costly infrastructure, and they want me to pay them twice for it, all while getting horribly low resolution movies? You must be kidding me...

It upsets me that we have a technology that can absolutely revolutionize movie distribution, and instead these companies muck it up with rigid purchasing models and blatantly unrealistic pricing.

 

[MacTruck]

All I need to know is when THE SAPRANOS is coming on itunes. That will be my first purchase.

 

[gman71882]

for 9.99 its no better than going to buy it at the local Blockbuster..
wonder what will happend when new BlueRay HD movies start coming out? prices are gonna go through the roof!!

 

[ijimk]

i agree 320 by 240 resolution should be $4.99, that would be decent because for one you also get no extras like on dvd.. no box art...etc

 

[caliguy]

Alright call me a n00b for bumping this, but I think they took the movie completely off. Is this old, or did Apple do this when they introduced Movies officially?
I don't care to watch the movie, I was just interested if they kept it on at 320x240.