Originally posted by El Dandy
do the math, it's not much money, say for agument's sake this year they make their goal and sell 100,000,000 song. At .20 each of profit, that onle 5,000,000 bucks. For something on this large a scale for it to bring in a maximum of 5 million bucks a year isn't really all that much.
This will be the factor that limits other companies. There will be many companies that start up next year and most will probably use the .wma fromat as they will be PC based for obvious reasons. Most services will probably launch with a great deal of fanfare and hooplar and be playable on every other device out there except the iPod (for obvious reasons). Many will be cheaper and possibly carry more songs.
The advantages that Apple has over these companies:
1 iTMS is simple and customer friendly and very stylish
2 iTMS world wide is gaining fantastic press coverage being rated the Invention of 2003 by Time Magazine, coverage in Fortune 500 for the business model of 2003
3 the iPod is selling like a rocket world wide to a large proportion of PC users providing Apple with a huge bottom line profit
4 the iPod is the coolest gadet to be seen with in 2003
5 Apple has got promos lined up starting with the Pepsi 100 million song give away being advertised at the 2004 Superbowl which will get more customers into the iPod
6 PC users who use the iPod are also starting to switch and consider switching to Apple computers when they realise how easy they are to use so Apple is winning there as well
7 McDonalds are also rumoured to be coming on Board with a 1 Billion song giveaway not long after the Pepsi deal. That equates to approximately 3 songs for every person in the US
8 Apple fans world wide and clamoring for iTMS to become available in their respective countries.
9 Countries outside the US doing iPod promos and give aways on the radio, tv, news papers etc. Most of these giveaways will likely go to PC owners who may then consider switching to Apple for the same reasons.
10 with Every Apple product purchase from a PC owner Apple gains more market share
11 More iPod sales still coming from an increasing world wide market
12 iTMS gift certificates
13 iTMS does not do subscriptions
Either way Apple will gain a greater market share.
Panther has just been voted the best Operating system by Australian PC magazine for 2003