Re: iTunes Music Store Has Sold 20 Million Songs
Originally posted by Macrumors
Some interesting statistics from the NPD Group showed that the average iTunes customer bought 49 songs during the first four months of the iTunes Music Store's operation, which comes out to twice the purchasing pattern of the average teenager over the same time period.
Er, maybe its just me, but so what?
What this is saying is that one group of people, "iTunes customers," bought more music than another, independent group of people, "teenagers." It leads you to think that teenagers must be buying more music than adults through implication, but never actually says that (which makes me suspicious - marketing statistics are generally doubtful anyway). What percentage of iTunes customers are teenagers, anyway? Also, there should be some overlap there, if you assume that some teenagers are using the iTunes music store (which, if you go with the conclusion that they want you to, implies that non-iTunes-teenagers must be buying
less than half as much as the iTunes-teenagers to make the numbers come out correctly.
A useful number would compare the buying habits of the same group of people, differing only in their approaches (using iTunes, using other online music stores, or using conventional stores). Not having these numbers makes me think that they wouldn't be as impressive as the ones quoted.
What was that Clemens quote again? Lies, damned lies, and statistics?
-Richard