Originally posted by reedm007
And, is it just me or does USA Today seem a bit biased toward subscription services?
Well, I have to admit that I can see the writer's point. A flat-rate service is a great way to discover new music. (Presumably. I wouldn't know firsthand, because I've never been enough of a sucker to subscribe to one... except for one of those Columbia House "nine CD's for a penny" scams way back in the 1980's. Fool one once, shame on you, and so on.)
But the thing is, iTMS isn't a "music discovery service." It's a bloody music store, period full stop. Judging it on the grounds that it's only a fair music discovery service misses the point. We all know that.
I'm most intrigued by the rumors we've heard of a new "loan" feature in the music store. I was thinking about this just last night. I think it would be great, a real differentiator, if you could download an album and listen to it for 24 hours before deciding whether to buy it. I'm not sure how FairPlay could be used to implement that, but it would absolutely kick ass, if you'll pardon the expression.
I thought about it in these terms: the big selling point of subscription-based services like Emusic and whatever else (I don't even know their names, for the most part) is that you can download stuff that you've never heard before just because you like the cover art or whatever. iTMS doesn't give you that sort of capability, currently, because each download costs you a buck. But if iTMS incorporated a try-before-you-buy feature, that would put the last nail in the coffin of the subscription services.
For the life of me, I can't figure out how that could work with Apple's existing technologies. But if anybody can figure it out, Apple can.
(Dammit, now I'm getting my hopes up. I didn't want to do that.)