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Originally posted by iLife
take it one step further, and give the users who already have an iPod and use Windows an incentive, like 10 free downloads when you switch to iTunes for Windows. That way you get some of the already existing musicmatch users switched over to a better service :D

If rumors of a couple day trial of an album are true then that is another factor. I'd imagine a free download of a trial CD could be transferred to an iPod (there are controls still there) but could not be burned or converted to an MP3 or WAV. I'd love to see a 48 hour trial - that way I can try out CDs and see if I really want to buy an album or just a track. If this happens and is exclusive to Apple (or easiest with Apple) then I think we've got a serious winner here.
 
Buy a song, get an iMac.

How about if PC iTMS users got 20¢ credit per song they buy towards buying a Mac? 10 songs, 2 dollars, 10 thousand songs (not even a loaded iPod), a new Mac. After a while buying music there would be silly not to use the accumulated credit towards purchasing a Mac. And there you have your switchers.
 
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