*I* don't have to upgrade, *YOU* don't have to like my opinion about the upgrading
I'm beyond unhappy that they waited 3 weeks after this major iTunes Plus story-wide upgrade that they make it ala carte. My bill for upgrading my library has cracked $400 thanks to being a good customer of the store's prior format (iTunes minus) and giving it lots of business. They should have announced this and implemented it WITH the huge update. I certainly would have waited had I known this option was even on the table as a possible option one day. The money they made comes at the expense of customer service, goodwill, and future potential business from this customer.
I'm sure there will be those who will say "you didn't have to upgrade" which, yeah, I know. Thanks, coach. I'm just saying that the better a customer you've been for them, the more of a burn this move is. Considering the DRM keeps me from using the music I bought from playing over my media streaming solution as well as any other non-Apple hardware, there are several hundred dollars of tracks I wouldn't have minded paying to upgrade to get more flexibility in how I use them. It is an overdue revision of what was already a poor policy, and choosing this point in time to do it is just a further example of how sometimes they really slap their customers around.
I have little doubt that part of this is a response to our nation's economy and the realization the people would much rather buy new tracks than upgrade the old ones, so they better make it a more user-friendly option. I have let them know that for the extra step it takes to import into iTunes, the Amazon MP3 store has never given me issues like this, and so they will continue to be the first place I check for stuff. Quite often brand new things are SUBSTANTIALLY cheaper than iTMS... The new Coldplay EP, $6 on itunes, was $0.99 for over a week on Amazon. Several of their new releases this week are $3 - $6, as opposed to the usual $9.99. I thought the flexible pricing plan was now being implemented at the iTMS, funny how the prices aren't adjusting to compete with Amazon.
iTunes is the new Wal-Mart/Best Buy of music. And that's from a guy with, like I said, $400+ spent there on UPGRADES ALONE. Customer service and friendliness is a secondary concern.