Originally posted by jxyama
300k for napster, eh? i might be mistaken, but this is the first time i've ever heard a "solid" sales number from vendors other than iTMS.
anyone know about buymusic.com? others?
According to
Nielsen SoundScan, that 1.5 million downloads accounted for 80% of the total download market share that week. Yeah, this means Apple is still at 80% same as before the launch of iTunes for Windows. A lot of people forget that Apple is posting 2.5x the numbers they were posting before the launch of iTunes for Windows so even though Napster took a good chunk, they were eating into a growing market that Apple keeps taking the largest slice.
Another thing to consider is that (I believe) the 5 free downloads given to every early adopter of Napster's service counts toward the 300k downloads that week. This means the numbers should drop off to about 150k next week and Apple's marketshare toys dangerously with market dominance--perhaps the dreaded "M" world (no, not Microsoft--Monopoly) if the music download business wasn't such a nascent and volatile one in addition to the obvious fact that there are substitutable products like CDs, radio, and music subscription services which would count against what would be called the "market".*
IMO, 300k is a respectable number for the debut of Napster 2.0 née Pressplay. It would have been labeled a hit if Apple's iTMS hadn't raised the bar (twice) since then (600k in first week of release, 1 million in first
half week of Windows release).
A ~150k/week posting by Napster which steadily increases (+ a spike when the Samsung player debuts) probably spells death for BuyMusic and does more to eat into MusicMatch's potential market than it does Apple's. That's typical of new entries in the tech market they eat the weak fish first. Example: Linux eating into UNIX marketshare before even touching Windows.
If I were a betting man, I would be more worried about Microsoft's offering mid-2004 since it also has a media player which will probably be sold at a lost or at cost and MS will strong arm OEMs into bundling the enabling software--yes, the anti-trust settlement fails in the face of history.
* This is why Apples dominance of the Macintosh doesn't satisfy the revisionist criteria of a monopoly in the legal or economic sense. Taking the looser economic sense ("exclusive control of a product or service"): say Apple were to own 100% of the download market (impossible, but lets say) raise the price of downloads to $3 (something a monopolist can freely do), most people would simply buy CDs and rip their own or purchase Rhapsody or Napster's subscription plan. Apple's revenues and profits go down and market forces keep them from doing so.
Take care,