Re: Re: One Million Songs per Week
Originally posted by bretm
Since we have 2% of the market right now, that number would be 50x.
I think the unit sales shipments show that Apple computers are just under 4% of new computers sold in the US. How that translates to market share of people *actively using* the OS is very hard to determine. In the case of Windows, point-of-sale terminals, big company office computers used only for one function during the day, and other very specialized machines skew the statistics.
Their shorter lifespans also mean they have to sell more machines each year to make up for those dying prematurely (by the standards of Mac and Linux users, Windows machines die quite early).
Finally, the iTMS and other downloadable music services are not something one would use at the office. Therefore, the relevent market is home users. Macs are much better represented here than in the market at large - I have seen estimates that 20% of computers used in homes are Macs.
How can we get better data? Who knows? But it is commonly known that the data seen in the press is skewed toward MS just because of the assumptions it makes and the way it is collected.
So, after all this, I think iTMS for Windows will increase the market by a huge amount, but nothing so large as an order of magnitude or more.