ITV Warns Apple (Again) Not to Use Their Name [Updated]

[Schtumple]

iWatch, 2 syllables like the majority of the i products.

 

[Confuzzzed]

Link?

http://www.guardian.co.uk/business/marketforceslive/2012/feb/21/ftse-dips-on-bailout-itv-climbs?INTCMP=SRCH

 

[farleysmaster]

Cheers.

Ever since Apple decided to call its new television product iTV - ala iPod and iPad - there has been talk that ITV, the UK broadcaster, would object to the name.

However ITV has played this down, saying it has no problem with whatever brand name Apple chooses.

But the other suggestion doing the rounds was that Apple was interested in a takeover of ITV, and although that seems too convenient a tale - given the iTV and ITV situation - the story refuses to die away. And so ITV shares closed up 1.5p at 79.55p, well shy of a supposed 140p a share predatory offer. It should be mentioned however that ITV was the subject of several takeover stories last year, mainly from private equity, and it would appear no approach was ever made.

But does this bear any relation to what anyone else has reported? Are Apple calling the device the iTV? Did ITV say they were fine with it?

 

[blitzkreig]

Elgato owns that one.

OK .. eyeTwee