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Android has had this functionality globally since its inception and no app has willingly left the Play Store to force people through other methods unless they were kicked out of the store for violating store guidelines. How does it make it more complicated for you to use? What has changed that impacts you personally?
I think I've figured it out. Having options (e.g. payment options, app store options, etc) complicates things because having choices means having to decide.

It's like when the Ford Model T was only available in black. The choice was easy because Ford decided for you. But when automobile manufacturers started offering color options, buyers struggled to decide on a color.

"Do I go with black or silver? Maybe I should go with white? Then again red is nice. Oh, but there's also that beautiful blue?"

So confusing.

huh.png



Some users would prefer to have Apple make decisions for them by offering no choice. They're happy to just let Apple decide what's best for them.
 
Android has had this functionality globally since its inception and no app has willingly left the Play Store to force people through other methods unless they were kicked out of the store for violating store guidelines. How does it make it more complicated for you to use? What has changed that impacts you personally?
There was one notable example - Epic.


They tried to get Android users to download their installer from an external website instead of making Fortnite available in the Play Store (similar to how it already was in the iOS App Store). They would ultimately capitulate (the adoption rate was probably too low); meanwhile iOS users just downloaded Fortnite as they would any normal app and starting playing it since day 1.

There is also the matter of scams involving people being tricked into downloading malware (often from Facebook ads). What's notable is that so far, it has affected only Android users, in part because only Android allows for sideloading.


To the point where some banks are blocking their apps from being accessed if they detect the presence of side loaded apps on phones (regardless of whether those apps are benign or not).


It's clear that a closed ecosystem is what allows for the greatest amount of benefit to the greatest number of users.
 
I’ll add that it’d be real nice if Japan applied a version of this law to Sony and Nintendo. I won’t hold my breath.
Well, both are Japanese companies, so yeah, I wouldn't hold my breath either. But overall, the proposed list of concessions is much less strict and onerous to comply with compared to the DMA, so I am not surprised that Apple has been able to comply in a timely fashion, and with less fanfare as well (no issues like iPhone mirroring having to be withheld, for example).
 
It looks like the experience Apple has from fighting the EU has translated well into how it plans to handle similar requests from other countries. I guess this is what we mean by high fixed costs (it took a lot of back and forth to settle on something which works) but low marginal costs (you now have a working template that you can easily modify for other regions).

So from first impressions:

3rd party app stores - my guess is that it will still be as cumbersome to use as in the EU, plus Apple still retains full notarisation rights, so I foresee that the vast majority of iOS users will stay within the iOS app store and transact from there.

Alternative payments - the important thing here is that developers still have to pay Apple a commission even if third party payments are used (which means they may not really save that much at the end of the day, especially if they are already part of the small developer programme).

Side button changes / Child protection - I won't be surprised if we start seeing this announced during WWDC 2026.

Overall, I don't see Apple giving up too much in terms of control or profits.
At least Apple is admitting the commission isn’t really about payment processing or privacy/security.
 
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Maybe the real innovators are going to end up being the various governing bodies around the world that come up with the best rules for Apple to work under.

😂
I haven’t read through all the various court documents or filings with governing bodies. Has Apple ever explained how they come up with figures like the ones below? Is there an actual logic to these figures?

  • App Store w/ In-App Purchase - Varies from 15% to 26%. 21% base fee, 5% payment processing fee. Base fee is 10% for program participants, and 5% fee remains the same.
  • App Store w/ Alt Purchase - Varies from 10% to 21%. 21% base fee, no payment processing fee. 10% for program participants.
  • App Store w/ Web Link - Varies from 10% to 15%. 15% Store Services Fee, 10% for program participants.
  • Alternative Marketplace - 5% Core Technology Commission.
 
You are forcing a company to make its intellectual property freely available to other third parties at zero cost. Apple is not allowed to charge a FRAND license for them either (last I checked), so I guess it can be construed as a violation of Apple's property rights?
Don’t developers have to pay a fee to Apple in order to build apps and get them on the App Store? Does that fee have nothing to do with use of Apple’s IP?
 
Don’t developers have to pay a fee to Apple in order to build apps and get them on the App Store? Does that fee have nothing to do with use of Apple’s IP?

Correct. In America at least it's $99 for the privilege of making Apple's platform more attractive.
 
Don’t developers have to pay a fee to Apple in order to build apps and get them on the App Store? Does that fee have nothing to do with use of Apple’s IP?
That $100/year is more of an entry fee. Since Apple controls everything from the hardware to the OS to the software and the App Store, all the money just goes into one giant pool and it's quite the grey area as to what pays for what exactly, which is why I am not a fan of cutting it so cleanly.

Like Maps, iMessage and Siri are free (in that I don't need to pay a separate fee, but they are clearly not free to develop and maintain). Is the money supposed to come from hardware profits, or App Store revenue, or somewhere else?

People like to point out that 30% is more than enough to pay for the costs of operating the App Store, and it suits their agenda to argue that everything could in theory be subsided via iPhone profits alone because who doesn't like free things? But everything is inter-connected, and it can also be argued that it is because of services revenue (eg: App Store commission, Google's $35 billion annual payment, Apple one subscriptions, even Apple Pay) that allow Apple to sell their hardware at their current prices, when they might in fact be even more costly? I know it's hard to imagine that iPhones could be even more expensive, but my point is that none of this exists in a vacuum.

Even with the App Store, the reality is that the bulk of their 30% commission comes from taxing freemium games, so in reality, what all of you here are championing is that the companies behind IAP-riddled games like Diablo Immortal, Fortnite, Clash of Clans and Roblox be allowed to keep more of the money that they are already making via pretty questionable practices. Personally, Apple could tax them 50% and I wouldn't shed a tear.

It's very easy to just tell Apple to comply with whatever demands the EU makes of them. What I am observing is that Apple is instead taking the time to re-evaluate each and every ecosystem feature that the EU has asked them to make available to third parties, and we can see that Apple is not opposed to simply withholding said feature from both third party OEMs and their own customers, if they feel it's not worth the cost of compliance. So users and smaller businesses won't always come out ahead at every turn.
 
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Between this and the EU’s DMA and whatever else other nations are cooking up to get their share, this is such a clusterf***. Apple will go nuts complying with all of the extortion regulation being different in each region, but they will be able to. If there is only one good thing that our government can do, it is protecting our companies from getting fleeced/blackmailed by the rest of the world. Success and innovation should not be punished. Ready for all of the people on here to chant “yeah, we hope Apple gets crushed!” while at the same time whining that these regulatory costs are passed onto the prices they pay. 🤣
If you want to do business, you must follow the laws where you’re doing business. In addition, this only helps consumers! Apple is a mega corporation that acts like an anticompetitive bully and deserves to lose the battle on all fronts. If Apple wants to make more money from its tech, it should charge developers more money for access, then Apple wouldn’t be where it is without the developers but Apple overlooks that point. Apple always wants to say it created so many jobs but the truth is something far more sinister. The other countries will follow suit except where Apple can buddy up with politicians as competition is required for a free market capitalists system. Monopolistic companies like Apple, Google, Meta, Amazon and Walmart are terrible for competition.
 
Getting closer, thankfully...
Never with Cook at the helm. The whole premise of his success has been based on an anticompetitive system that’s rigged in his favor since he has truly only grown services for years. Services is where this falls, as Apple needs the 30% not to lower costs, pay developers, pay employees, or help any stakeholder that isn’t a massive shareholder!
 
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