You lost me at Squid Game, what a horrible rip-off (despite the producer's denial). I have, on the other hand, greatly enjoyed The Morning Show, Ted Lasso, and For All Mankind. This is not to say that AppleTV+ content is superior to those other services, but its top-shelf original material is rapidly catching up with them.
Of course, it remains to be seen whether AppleTV+ can compete with some of the massively expensive original content that Netflix and Amazon plan to release within the next year.